Our bespoke programme will help trainees leverage the powerful potential of Google Ads Scripts to maximise efficiency and innovation within their campaigns.

Refined over the last four years, our 10 session programme assumes no prior coding knowledge, and takes attendees through automating reporting, ad copy changes, bid management and more. Our core modules ensure a firm grounding in the principles of writing scripts, with our range of elective modules ensuring that the course is tailored to the audience's specific needs - whether it be shopping campaigns, manager account scripts or external APIs.

All of our sessions are delivered by seasoned experts, with several years experience in writing Google Ads Scripts for some of our largest global clients. Their scripts-based solutions for clients have won several industry awards in the past two years.

"We really enjoyed our Google Ads Scripts training sessions with Merkle | Periscopix as it empowered us to automate our paid search activities and have more visibility on what needs to be optimised. Moreover, we also had tailored sessions where the content was built from scratch to meet our needs, which was highly appreciated!"

With a particular interest for feed-driven automation, Rome native Julian brings a wealth of automation experience from some of our largest clients. His attention to detail means he's our expert on writing clean, well-formatted scripts.

Physics graduate Sean brings a Northern charm to his training sessions. Specialising in all things reporting automation, Sean revels in pushing scripts to their limits, finding workarounds and hacks to achieve things that have never been done before.

Course Details

Google Ads Scripts 101

Understand how to set up and maintain Google Ads Scripts to save you time.

Learning Outcomes:

  • Understand what scripts are, how they work and what they can do.
  • Learn how to navigate the Scripts interface and pause/enable your scripts.
  • Find out how to set up, preview and run a script, and how to schedule it to run regularly.
  • Understand how to identify common errors and bugs in scripts with logs and learn how to fix them.
  • Understand the limitations of scripts, and how they interact with other elements of automation within Google Ads.

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Google Ads Scripts Course

Understand how to write, maintain and use Google Ad Scripts that save you time in account management, and automate innovative new solutions.

Learning Outcomes:

  • Understand the programming language that Google Ads Scripts are built on.
  • Learn how to pull reporting data automatically, manipulating it as needed before pushing into Google Sheets.
  • Discover how to automate campaign processes such as pausing ads, managing bids and adding new keywords from search query reports.
  • Understand how to use API connections to pull in external data into Google Ads for optimisation.
  • Discover how to use this powerful feature to automate ad copy management at scale from a Google Sheet.

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Google AppScript

Understand how to write, maintain and use scripts to automate workflows in Google Sheets and other Google products.

Learning Outcomes:

  • Introduction to JavaScript: understand the programming language that Google AppScript is built on.
  • Custom Functions & Triggers: learn how to create custom functions in Google Sheets that are relevant to your business use cases and save you time.
  • Advanced Sheet Manipulation: learn how to manipulate data in a Google Sheet, from creating new sheets automatically, to reading and writing data into them.
  • Automated Emails: understand how to create and configure automated email alerts based on triggers within your Google Sheet.
  • External Data & APIs: discover how to connect your Google Sheet to external data sources and APIs with custom integrations to pull in the data you need.

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