Whether it’s an overview to help stakeholders understand real time bidding, to develop ad trafficking experts, or to extend your upper funnel video strategy, we have something for everyone. Recognising the feature benefits between different Demand Side Platforms, we’ve developed training for some of our favourites. Learn how to design, build and execute display, video and audio campaigns with our friendly bunch of channel experts.

Happy Trainees

  • Paultons Park
  • Autotrader

"Merkle Periscopix's delivery of training is amazing and very professional. The session was very interactive and engaging. The trainers displayed good knowledge and experience. I'd definitely recommend brands / advertisers to learn from the best."

Our Trainers


Teni’s MSc in Marketing has been a huge driver in linking consumer psychology and data in her approach to programmatic planning; a benefit in the execution of her campaigns. Teni enjoys discussion-based training sessions because it helps get to the heart of how each brand should be approaching their programmatic activity.



A huge advocate for bulk edits and automation. Khaled loves programmatic because of the endless opportunities it offers. With an engineering background, he has a methodological approach and most enjoys analysing a campaign's performance. He is always excited by new features, and desperate to indulge himself in a programmatic training session or two.


If there’s one simple pleasure in life that Johan has, it’s explaining the value of programmatic. Just like his international background, Johan has worked across a wide range of clients and industry verticals, making him a compact but effective Swiss knife on everything display and video. As a competitive debater in his academic years, he welcomes you to challenge him on the value that programmatic can give you!


Course Details

Programmatic 101

A top-level overview of programmatic as an effective media strategy to reach users throughout the entire funnel. Break down common misconceptions around programmatic; understand the programmatic landscape, inventory buying opportunities and auction mechanics.

Learning Outcomes:

  • An introduction into the evolution of the programmatic landscape and how advertisers can reach the right customer at the right time, with the right message.
  • A deep-dive into the auction mechanics of programmatic buying, and the process that takes place in real time.
  • Identify the different buy methods within the publisher waterfall, understand the key benefits and how they can be used when executing campaigns with desired KPIs.
  • Appreciate the impact that different creative formats can have on performance when being served programmatically.

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Attribution for Programmatic Strategy

Understand the value of attribution in your Programmatic campaign decision-making process. Learn how to make use of the reports available within Campaign Manager and Analytics 360, and how to read the data to gain the most useful insights.

Learning Outcomes:

  • The foundations of attribution.
  • Understanding why attribution is important.
  • Attribution in the Programmatic landscape.
  • Using the correct attribution reports to deliver improved Programmatic campaigns.
  • Making use of the reporting capabilities in Campaign Manager.
  • Making use of the reporting capabilities in Google Analytics and Google Analytics 360.
  • Interpreting data from both Campaign Manager and Google Analytics attribution reporting.
  • Leveraging attribution insights and applying learning to Programmatic campaigns.
  • Using attribution data to improve decision-making.

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Ad Serving: Campaign Manager

Learn how to manage ad serving capabilities utilising key features for tracking, trafficking, reporting and brand safety. Make use of Campaign Manager’s robust attribution features to understand the impact of media buys.

Learning Outcomes:

  • The function of an ad server.
  • Understanding feature adoption and platform integration.
  • Considering structural architecture in relation to business objectives.
  • Defining and building floodlight pixels according to website capabilities and tracking requirements.
  • Defining and building audiences according to digital strategy.
  • Trafficking creative for programmatic campaigns and tracking other marketing activity.
  • Analysis of brand safety using the Verification tab.
  • Leveraging reports and interpreting data for insight, specifically advanced creative opportunities.
  • Using attribution data to improve decision-making.

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DSP: Adobe Ad Cloud

Learn how to plan, build and buy programmatically across Adobe using our best practice guidelines. Develop a toolkit for targeting, automation and analysis for improving performance.

Learning Outcomes:

  • Understanding the basics of Adobe’s Advertising offering and how Adobe as a DSP fits into the programmatic landscape.
  • Looking at the Adobe Experience Cloud and how the platforms integrate.
  • Taking a deep dive into the targeting tools within Adobe.
  • Apply best practice for effective and highly-targeted Adobe campaigns.
  • Learn how to effectively structure your Adobe campaigns and understand best practice for naming convention and admin access.
  • Understanding what is needed when planning for an Adobe campaign.
  • Learning about campaign hierarchies and how to build both display and video campaigns within the Adobe DSP.

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DSP: Amazon

Explore why Amazon is a fantastic addition to your eCommerce or Branding campaign. Learn the basics of Amazon Marketing Services through to planning, building and executing Amazon campaigns for a variety of goals and KPIs. Learn how to make the most of the reports available in Amazon and how to read the data to gain the most useful insights.

Learning Outcomes:

  • Understanding the basics of Amazon’s Advertising offering and how Amazon as a DSP fits into this.
  • Comparing Amazon to other DSPs in the market and discussing its USPs and benefits.
  • Taking a deep dive into the targeting tools within Amazon.
  • Apply best practice for effective and highly-targeted Amazon campaigns.
  • Learn about the different buying methods in Amazon.
  • Understand how to use the various targeting tools and buying methods to plan effective campaigns.
  • Understanding what is needed when developing Amazon creatives.
  • Learning about the different reporting and tracking tools within Amazon, and how to leverage campaign insights.

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DSP: AppNexus

Learn how to plan, build and buy programmatically across Appnexus using our best practice guidelines. Develop a toolkit for targeting, automation and analysis for improving performance.

Learning Outcomes:

  • Understanding the basics of the DSP landscape and where AppNexus fits.
  • Comparing AppNexus to other DSPs in the marketplace, and discussing its USPs.
  • Taking a deep dive into the targeting tools within AppNexus.
  • Applying best practice for effective and highly-targeted AppNexus campaigns.
  • Learn about the different buying methods in AppNexus.
  • Understand how to use the various targeting tools and buying methods to plan effective campaigns.
  • Understanding what is needed when developing AppNexus creatives.
  • Learning about the different reporting and tracking tools within AppNexus and how to leverage campaign insights.

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DSP: Display & Video 360

Learn how to plan, build and buy programmatic media, including display, video, native and audio. Develop a toolkit for audience targeting, automation and analysis for improving performance.

Learning Outcomes:

  • The evolution of the programmatic landscape.
  • Contextualising business objectives within the platform architecture.
  • Using a full funnel approach to understand targeting tactics, inventory buying and creative opportunity.
  • Preparing for a programmatic campaign and building a media plan.
  • Considering structural and creative ambition whilst leveraging audiences.
  • Constructing a programmatic campaign within the interface, using bulk editing features efficiently.
  • Troubleshooting and interface-level optimisation.
  • Leveraging reports and interpreting data for insight.
  • Activating tests to drive ongoing performance improvement.

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YouTube Via DV360

Explore why YouTube is a crucial platform for high impact storytelling and branding. Learn how to plan, build and activate YouTube campaigns through DV360 for various KPIs and goals. Learn how to make use of the reports available in Creator Studio and DV360, and how to read the data to gain the most useful insights.

Learning Outcomes:

  • Why YouTube? Exploring the different buying routes and formats available. Where is best to run your YouTube activity?
  • A deep-dive into the ad formats, targeting options and capabilities of running YouTube via DV360. How can we use targeting to reach our goals.
  • How to plan an effective YouTube campaign in DV360 – what factors do we need to consider and how can we structure our builds to be most effective.
  • Touching on best practices for campaign building, YouTube videos and optimisation. What reports should we pull for maximum insight?

Running YouTube activity via Google Ads? Find out more about our training module 'YouTube Via Google Ads' instead.

Read the full course detail here: