We offer highly customised training sessions by our seasoned experts in CRO who will help you turn your existing visitors into customers. Our training sessions cover topics from data-driven optimisation methodologies to consultancy on how to ensure your business has the right people, process, technology and mindset for a successful programme. But that's not all, we also offer training on a multitude of optimisation platforms such as Google Optimize (free/360), Optimizely (web/personalisation) and Adobe Target.

Our data-driven approach to CRO is one that has a proven success rate across multiple clients and verticals, with a 107% higher likelihood to generate statistically significant results compared to industry standards. Whether you are new and looking to start up an optimisation programme, or are looking to understand best practices, our training sessions will give you the tools you need to deliver a high-quality, high-velocity, statistically-rigorous programme.

Happy Trainees

  • Aldi
  • Danone

Our Trainers


Megane brings a wealth of knowledge from her client engagements across all verticals, in insight generation, CRO methodologies and optimisation consultancy.



With a background in consumer psychology, Shahina has an extensive CRO background and experience in both technical and strategic consultancy.



With a background in data-driven design, Kit specialises in experiment conception and construction. He’s our resident expert on all things Optimizely.



Nicole has a wealth of technical expertise in CRO. She knows Adobe Target like the back of her hand and loves applying best practices across some of our most technical accounts. 


Course Details

CRO 101

This session will introduce the importance of nurturing a culture of data-driven experimentation to increase conversion rates and mitigate the risks of deploying your 'gut-feel'. We will go over the concepts of on-site experimentation and how data-driven methodologies can produce successful uplifts on key KPIs.

Learning Outcomes:

  • Introduction to Conversion Rate Optimisation: Learn the basic premise of CRO and the reasons for which every company should be adopting a data-driven experimentation culture.
  • Overview of CRO Methodologies: Understanding the overall methodology of conversion rate optimisation, from setting up the right foundations with a KPI framework, identifying insights from multiple data sources, ideation and hypothesis creation, to understanding and communicating results across the business.

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Adobe Target

Learn the best practices of website testing and personalisation using Adobe Target. This session will run through the core concepts and workflows for you to be able to use the tool with confidence, focusing on types of Activities, the Visual Experience Composer, Targeting, Goals & Settings, QA, and Reporting in Target / A4T.

Learning Outcomes:

  • Intro to Adobe Target
  • Interface & Core Concepts
  • Experience Cloud Integrations
  • Activity Types: AB, XT, Automated Personalisation, MVT, Recommendations
  • Visual Experience Composer
  • Previewing and QA
  • Publishing
  • Reporting Interface

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Google Optimize

Learn the best practices of website testing and personalisation using Google Optimize (360).

This session will run through the core concepts and workflows for you to be able to use the tool with confidence. We will focus on the native integration with the Google Stack, configuration of targeting, audiences and objectives, using the visual editor, previewing and reporting.

 Learning Outcomes:

  • Intro to Google Optimize (360)
  • Interface & Core Concepts
  • Capabilities of the integration with GA & Google Ads
  • Types of experiences: A/B, MVT, Redirect, Personalisation & Server side testing
  • Targeting & Objectives
  • Visual and Code Editor
  • Previewing and QA
  • Publishing
  • Reporting Interface
  • Post-experiment reporting in Google Analytics

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Optimizely Web Foundations

Learn the best practices of website testing and personalisation using Optimizely Web. This session will run through the core concepts and workflows for you to be able to use the tool with confidence. We will focus on configuration of pages, events, tags and audiences, using the visual editor, previewing and reporting.

Learning Outcomes:

  • Intro to Optimizely Web
  • Interface & Core Concepts
  • Pages, Events, Visual Tags & Audiences
  • Types of experiences: A/B, MVT, Multipage
  • Visual Editor
  • Previewing and QA
  • Publishing
  • Reporting Interface

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Optimizely Advanced Web & Personalisation

This session builds on the Optimizely Web Foundations, giving you the understanding necessary to work through more complex web experiments.  We will focus more heavily on Optimizely's JavaScript API as well as Optimizely's Behaviour API to allow you to build more complex experiments, enable robust tracking, template reusable extensions and deploy real-time one-to-one personalisation experiences.

Learning Outcomes:

  • AB/MVT Experiences vs Personalisation Campaigns
  • Custom Events & Code Based Tags
  • Custom Attributes & External Attributes
  • Code Based Editor
  • Extensions
  • SPA Support
  • Page Activation Triggers
  • JavaScript & Behaviour API
  • One-to-one dynamic Personalisation

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Strategy

Applying the principles of conversion rate optimisation, learn how to turn your existing visitors into customers. This session will take you through the benefits of CRO and the proven data-driven methodologies for successful and impactful testing.

Whether you are new and looking to start up an optimisation programme, or are looking to understand best practices, this session will give you the tools you need to deliver a high-quality, high-velocity, statistically-rigorous program.

 Learning Outcomes:

  • Introduction to Conversion Rate Optimisation
  • How to build out a strategic KPI framework
  • Identifying insights
  • Ideating testing strategies
  • Hypothesis creation
  • Experiment types: A/B, MVT, Multipage, Redirect
  • Results analysis & sharing
  • Advanced statistical reporting
  • Optimisation vs Personalisation
  • Program reporting metrics & Maturity

Read the full course detail here: