At Merkle | Periscopix we love data. We continuously learn about new ways of understanding and reaching audiences through market leading DMPs. We have the best talent too – our seasoned DMP consultants have years of experience in operating and managing multiple platforms in various scenarios. But that’s not all – they love sharing their knowledge and skills with others.

Our training programme is inspired by real life. We have helped many clients in various stages of DMP adoption. These authentic interactions have formed the foundation of our modules. There’s something for everyone: regardless of your current station, we can offer you customised training in deciding to get a DMP, choosing the right one, putting it to use, and getting the best out of it.

Our Trainers

With a background as a university instructor, Noyan has extensive experience in providing engaging and inspiring training sessions.


Naim has prepared numerous graduate training programs at agencies, helping individuals new in the field to find passion, and thrive in programmatic and general ad tech.


Course Details

DMP 101

Understanding the DMP starts with the digital ecosystem and the position of the DMP within it. This session starts at the beginning and provides deep insights into what DMPs are, what they do, their benefits, and areas of application.

Learning Outcomes:

  • An introduction to online advertising ecosystem and the technologies surrounding DMPs.
  • A deep-dive into the importance of pre-implementation data audit and audience strategy.
  • A thorough look into 1st, 2nd, and 3rd party data and the three core DMP functions.
  • A review of example application areas of the DMP and maturity roadmap.
  • Appreciate the importance of structuring the business around the DMP.
  • A focus into adoption evaluation and scorecards.

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Adobe Audience Manager

Suitable for beginners and intermediate users of Adobe Audience Manager DMP, we run through everything that is required to set up and roll-out your DMP effectively.

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Salesforce Audience Studio

Suitable for beginners and intermediate users of Salesforce Audience Studio DMP, we run through everything that is required to set up and roll-out your DMP effectively.

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DMP Vendors & Products

A deep dive into the variations between the offerings from leading DMP vendors in a comparative approach. Provides valuable insights, especially for those hoping to select the most appropriate DMP for their business. Seven DMPs are analysed, compared and contrasted.

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