Whether you are looking to understand what attribution is, how you should set up your Data Driven Model in the different reporting and activation platforms, or you would like to understand which Attribution Vendor can be the best solution for your business, we offer a range of both off the shelf and tailored training programmes that are aligned to our attribution maturity model.

Our trainers are experts in their field and can support you and train you with their specific attribution knowledge not only on Google products, but across many other platforms and vendors.

Happy Trainees

“Understanding the true performance and contribution of our digital media and optimising media spend accordingly is a priority for SAS to reach our commercial goals. Merkle | Periscopix have enabled us to implement both a robust attribution solution and effective way of working, involving stronger collaboration between SAS and our media agencies, in how we can continuously and collectively improve the business, through allocation of media spend and application of ROMI thinking in all that we do.”

Our Trainers

Former Media Science expert, Fred is one of our most experienced analyst-cum-advertising consultants. Bridging advanced statistics and modelling with advertising technology, Fred uses his experience to ensure clients are strategically using their advertising stack in the correct way, but also illustrating their ambitions through the platforms' set-up by drilling into the nitty gritty of platform technicality.

A Philosophy and Economics grad, Sofia is now an attribution subject-matter-expert. She's skilled at analysing and synthesising data to dig deeper, going beyond mere conversions and asking crucial questions in order to optimise. If your cross-channel measurement is in need of a little illumination, Sofia would be happy to shed some light.

Born and raised in Italy, and spending time in Venice and Shanghai, Chiara is now in London to promote her strong passion for attribution and training. Her background in Paid Media and Analytics, alongside her studies in Media, Communications & Marketing give her the breadth of knowledge in the digital landscape to help train you and your team.

Course Details

Attribution 101

The attribution landscape has completely transformed in recent years. Use this course to explore the evolution of attribution and understand the importance of attribution for your business.

Learning Outcomes:

  • Introduction to attribution, the importance of it, and the current challenges in the market.
  • Choosing the approach that’s right for you: in-built, third-party vendor, or custom solution.
  • Learn how to build attribution into your strategy and advance your digital marketing maturity.

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Attribution Tech Onboarding

Deploying an attribution solution starts with your ad tech stack. Learn how and why deploying an attribution solution comes up against many challenges. Understand how attribution platforms are assessed from a technology and data perspective, including cost data linking, platform hierarchy and settings, naming taxonomy, measurement and platform integrations.

Tailor the session according to the technology your business uses, with specialist trainers available for activation across Google's Analytics 360, Campaign Manager and Search Ads 360, Facebook Attribution, and other bespoke attribution vendors.

Learning Outcomes:

  • Appreciate the importance of the onboarding process in starting an attribution project.
  • Explore how ad tech stacks are integrated, and why this is important for analysis.
  • Learn how to structure your ad tech platforms appropriately.
  • Reconcile cost into an attribution solution, considering the challenges that this entails.
  • Deploy and mature your attribution measurement plan.
  • Understand the importance of a naming convention taxonomy and how to tackle this in a meaningful way from design to deployment.

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Attribution In Practice

Developing a multi-channel attribution practice can be difficult in the current competitive and fragmented landscape. Understand the many platforms, models, and processes involved in doing attribution right. 

If you want to tailor the session according to the channel your business uses, we have 'Attribution Strategy' training available across Paid Search, Paid Social and Programmatic, delivered by channel experts.

Learning Outcomes:

  • Understand how attribution should be used to influence decisions, both in long-term planning and short-term optimisation
  • Make use of the various attribution models and reports within your chosen platform (e.g. Google Analytics 360, Campaign Manager, Facebook Attribution Platform)
  • Learn how to read the data to get the most useful insights
  • Identify actionable changes to improve campaign performance across different channels (Paid Search, Paid Social, Programmatic)

Read the full course detail here: