Whichever tool you are skilling up on, the aim is that each team leaves our training course with a wealth of knowledge not only on Google Analytics but also the performance of their digital content or marketing.

Our trainers are experts in their field and hold a genuine enthusiasm for web analytics, optimisation, attribution as a discipline and the suite of Google products. Between us we've trained hundreds of thousands of users on Google Analytics Standard and the Analytics 360 Suite. From universities and government institutions to small online stores and big global brands, we're well versed in building and taking courses for every type of organisation.

Design and book your training today!

Available Analytics Courses

  1. Analytics 101
  2. Adobe Analytics
  3. Google Analytics
  4. Google Big Query
  5. Google Data Studio
  6. Google Tag Manager

We also have training courses available for Attribution, Audiences/DMP and CRO!

Happy Trainees

  • Canon
  • CERN
  • Macmillan Cancer Support
  • The National Gallery

"Merkle | Periscopix are undoubtedly the analytics experts! They put together a detailed training syllabus based on our specific needs and listened to us throughout the training day to ensure all our questions were answered. We were slightly daunted at the prospect of a day studying analytics; it was however thoroughly enjoyable!"

"Merkle | Periscopix was very knowledgeable and helped to relate the training to my business sector and GA account. What has impressed me most is the post-training support I have received as Merkle | Periscopix have been brilliant at feeding back to me on my new skills".

"I would not hesitate to recommend Merkle | Periscopix Google Analytics training sessions. Tailored to your organisation by people who know what they are talking about, the sessions are delivered in plain language by personable people. Thanks for a productive learning day!".

Our Trainers

Durham maths-grad Andy is another one of our trainers equally adept at both tracking and analysis, with a natural instinct to overcome challenges. This adaptability makes him a perfect person to take training sessions for the most basic of beginners up to those who are looking to dig into the detail of Measurement Protocol and User-ID configuration.


As well as managing large client accounts, Emily leads our internal analytics training, so you’re sure to pick up all the tips and tricks used by the experts!


A coding whizz, Toby knows BigQuery like the back of his calculator, making him the ideal guy to transform you from SQL rookie to insights pro in one of our customised training sessions. 



Course Details

Analytics 101

The use of data and analytics in industry-leading organisations is advancing every day. From optimising the user experience to enabling data-driven marketing and informing business decisions, find out why data is so valuable and why we need a strategy to make the most of it.

Learning Outcomes:

  • Defining strategies and KPIs: how can we give data purpose?
  • Optimising the online user experience: ensuring customers get a high quality, consistent experience.
  • Optimising marketing: how can we target more efficiently, measure campaign quality more effectively and credit channels more accurately?
  • Linking up the customer journey: understand why, when and how we can link up data to prevent silos and gain a deeper insight into customer behaviour.
  • Tools, data infrastructure & analytics maturity: what tools/stacks are available, and what role does each play? How can we judge our level of analytics sophistication and identify what steps we should take to progress?

Read the full course detail here:

Adobe Analytics

A top level overview of Adobe Analytics and where it sits within the Adobe Experience Cloud - specific to your implementation. Learn about the key capabilities of Adobe Analytics and how to find your way around the platform. Give your team the skills they require to get started with Adobe Analytics, understand how it works and how to use the interface to uncover actionable business insights.

Learning Outcomes:

  • Learn what Adobe Analytics is used for and where it sits within the Adobe Experience Cloud.
  • Discover some of the key features of Adobe Analytics and why people choose it as an analytics platform.
  • Learn about the building blocks of Adobe Analytics data, and how these can be customised.
  • Delve into some of the reporting capabilities of Adobe Analytics and activation across the Experience Cloud.
  • Navigate around the Adobe Experience Cloud and build simple visualisations in the Analysis Workspace interface.

Read the full course detail here:

Google Analytics

Discover how your organisation can utilise Google Analytics to bring data to the heart of decision-making. By examining the types of data we can collect, where that data comes from, and how we can access it, we can understand, analyse and act on the data that's most important to us. A variety of modules are available, depending on your team's experience and requirements.

Learning Outcomes:

  • Understand the basics, including hit types, data types and navigating the interface.
  • Sessions and Users; why data scopes are so important.
  • Measuring acquisition and conversion, from campaign tagging to goals and ecommerce.
  • Unpicking channel performance using attribution models and insights.
  • Report manipulation and segmentation.
  • Ensuring analysis is robust, and where to start when looking at data.
  • Account configuration and data accuracy.

Read the full course detail here:

Google Big Query

BigQuery is a Google tool that unlocks your Google Analytics data into its raw and unaggregated form. This allows for more detailed analysis and is often the first step in creating sophisticated audience or CRO strategies. This session is ideal for beginners to SQL and people looking to enhance or refresh their abilities.

Learning Outcomes:

  • Delve deeper into Google Cloud Platform and understand where BigQuery sits.
  • Understand how BigQuery works, why it is useful and what products are available.
  • Unpick how SQL works and what the data looks like.
  • Begin to explore attribution, user journeys, modelling and dashboarding opportunities.

Read the full course detail here:

Google Data Studio

Take your reporting to the next level by using Google Data Studio to create custom, dynamic dashboards. Make the most of the tool, from the basics to advanced tips and tricks.

Learning Outcomes:

  • Understand how Data Studio works and how to pipe data to your dashboards. 
  • Learn more about the custom visualisations available and how to build your own custom fields based on pre-existing data.
  • Learn how to best utilise the data blending feature in Data Studio to enrich the story your dashboard is trying to tell.
  • Learn best practices around usability to allow your reports to be as accessible as possible for your stakeholders.
  • Learn some helpful shortcuts and visualisation tips from trainers who have hundreds of hours of experience with the tool.

Read the full course detail here:

Google Tag Manager

Google Tag Manager can introduce a whole new level of flexibility, speed, and process to the way tags are handled and deployed. Whether you've only just started using the tool, or want to iron out some best practices, this session will run you through the core concepts and workflows you need to know to use the tool with confidence.

Learning Outcomes:

  • Understand why a tag management system is needed, and how the workflow looks.
  • Identify what is needed for installation and how to activate debug mode.
  • Configure and fire a Page View and Click Event tag.
  • Set up custom dimensions and cross domain tracking.
  • Understand the technical details of triggering through data layer variables.

Read the full course detail here: