What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the art and science of organically increasing the number of visitors to a website by improving the website’s search engine results page (SERP) ranking for keywords. SEO is an integral part of any successful company’s digital strategy, with focus spread across the improvement of technical efficiency, relevance, and overall user experience.
Optimising a website to deliver informative and enticing content, to the right user for relevant and high-converting target keywords, is crucial to online success.
Google’s algorithm considers over 200 different factors when calculating the appropriate search rank of web pages, making SEO sound like an impossible task. Our SEO experts rise to this challenge; with continual testing and training we understanding the ins and outs of SEO best practices and are on-hand to advise you in optimising your site.
SEO is about being visible. Millions of people turn straight to their chosen search engine to find answers. Whether that search engine is Google, Bing or Yahoo (other search engines are available) only 10% of users make it to the second page of results. The outcome is an extremely competitive fight for a page 1 position.
At Merkle | Periscopix, our performance-based strategies aim to ensure our clients’ websites become, and remain, visible across multiple devices and search engines. We utilise data, gathered across multiple channels, to draw superior insights from our clients’ offering, website and competitive space.
Our approach to SEO is very transparent. We use the three pillars of SEO to form a robust strategy and implementation plan:
This process begins with site audits, analysing technical, on-page and off-site elements, allowing us to make recommendations based on ease of implementation and expected impact. This is followed up with ongoing support in which we guide you through the ever-changing algorithm adjustments, search engine guidelines and user experience requirements.
Our competitive insights include in-depth analysis of backlink profiles, visibility scores, customer intent signals and ranking data for the most important keywords to your business. Our expertise in Google Analytics, Omniture, CoreMetrics and BrightEdge are essential in tracking implementation results and diagnosing traffic changes, so we can make accurate recommendations based on KPI reports. We can also manage content strategy, believing potential buyers are looking for relevant, useful information to assist their purchase – information that should have been built for them.
Our team will research the keywords that are most relevant to your customer base and the content will be managed appropriately, increasing traffic from those trying to accomplish a task or find a service related to your business, turning them into customers.
Expect high-quality results
The algorithms behind search engines are constantly changing, meaning ongoing innovation and adaptation is crucial. The dynamic nature of modern SEO means it will often overlap with all areas of your digital output, but thankfully our wide range of specialists can collaborate and integrate to ensure increasingly positive results across search, display, content, social and creative.
We have a proven track record of enabling our clients to grasp the search opportunities available to them. Whether the target is reaching Page 1, maintaining an above the fold listing, or dominating SERPs for key terms, our team of experts are on hand to optimise your site.
Want to know more about how our SEO experts can help you today? Get in touch to find out how we can take your business to the next level through organic rankings.