Our PPC management service is second to none. We pride ourselves on being able to improve almost any campaign and deliver an exceptionally high ROI. We have the technology and expertise to deliver results. And not just with Google Ads (formerly AdWords) – we manage outstanding PPC campaigns on Bing, Yahoo, Facebook and LinkedIn. We know each pay per click platform inside out and can recommend the best strategy for your business.
Put simply, we live and breathe Pay Per Click. And we love what we do.
With Merkle | Periscopix you will have a dedicated (and Google qualified) PPC account manager who works on your campaign from day one. Our incredibly low staff turnover means there's no need to worry about frequently changing campaign managers. But that's not all. You will also have the superhuman brains of our entire PPC team working for you.
Our PPC management process
We immerse ourselves in your company and industry, learning about your objectives, competitors and unique selling points to create a bespoke PPC strategy. Assigning you our most appropriate campaign manager means we'll already have a head start here.
Using a mix of our amazing in-house gadgetry and good old-fashioned brain power (enhanced by our patented Merkle | Periscopix glasses), we build your PPC campaign with highly targeted keywords & ad groups and unique ad creatives that will drive the highest quality traffic to your website.
Don't think we're finished there! Getting a new Pay Per Click campaign up & running is just the start. We work on your campaigns daily, striving to continuously refine/expand as necessary in order to improve CPC & CTR, reduce cost and drive ROI ever higher. And we're not happy to simply meet your targets - we want to exceed them, again and again. And again....... And again.
Some of our happy clients
Optimisation & technology
We aim to continually improve performance of our campaigns and use structured testing and optimisation to accomplish this. We are one of the only agencies to have developed our own bid management software. Our fantastic feed management software that can cope with tens of thousands of products. We also have close ties with a number of the best 3rd party companies to provide extra services that complement our offering. Setting up conversion tracking on a website is standard for most online businesses, but in many industries the key research or purchase action takes place over the phone. We can ensure your phone calls are tracked.
Transparency & reporting
We believe in 100% transparency because we think you should know exactly where your money is going. You will always have direct access to your accounts. We will provide a detailed plan of action for each account so that you can see what we plan to do and when. We can provide reporting to meet your needs, whether weekly, monthly or ad-hoc and will aim for regular phone calls and face to face meetings. And if that's not enough, our proprietary suite of reporting tools will allow you to look into the details of your PPC campaigns 24/7. So if you can't sleep and want to see how your cost per conversion is improving, that's no problem.
Rentokil sought our expertise to increase conversion volume and reduce non-brand CPA. To achieve the objectives, we built out a campaign structure that focused on showing users the most relevant possible location information and phone numbers across desktop and mobile devices. The campaign has been a resounding success – so much so that Google is using it as an example of the value of highly localised mobile ready ads in upcoming internal and external presentations. Conversions are up 203% and non-brand CPA has decreased 74%.
Having conquered the offline customer experience, Sigma Sports came to us looking to rapidly expand their paid search activity as they looked to expand their online offering. We were charged with targeting both of these audiences with ads that covered the full breadth of Sigma Sports' 20,000 product strong inventory, with the overall aim of returning £10 for every £1 spent. Since taking over in March 2014, ROI has increased 109%, peaking at 19.37 in March 2015.
Find out more
For proof of our expertise, why not take a look through our client case studies. Then give us a call and find out how we can revolutionise your pay per click campaigns (and we know we can!).