Since its inception, our internal training Academy has created over 150 PPC experts. Thanks to this wealth of experience we know just how to make training that works for you. We have experience training a huge variety of teams and organisations, from charities to SMEs, to global brands.


Whether you already have a basic knowledge or want a complete introduction from scratch, we can offer a training solution to suit you.

We understand that ‘out of the box’ training sessions won’t suit everyone. Our bespoke training courses are handmade to suit your team or organisation. Based on your requirements, prior to the course we’ll work together to create a syllabus that covers everything you require at an appropriate level of detail. 

Though our sessions are bespoke and tailored to your needs, common topics we cover include:

  • Introduction to Google Ads (AdWords)
  • Advanced Google Ads
  • Display Remarketing & Dynamic Remarketing
  • Google Shopping & Feed Optimisation
  • Google Ads Scripts
  • Google Analytics for Google Ads
  • Audience Strategies for Search
Merkle London Office

We’re happy to host you at our London offices (more on this below) or we can always bring the training to you. In the past, we’ve delivered our training all over Europe, not to mention the USA, Australia and China.


Our training courses are created and delivered by true experts in Pay Per Click. All of our trainers are also active account managers with years of ‘hands on’ experience under their belts. In such an ever-evolving industry as Pay Per Click, this real-world experience is essential to ensure you’re learning up to date features and best practices.

Pay Per Click Training

Our Facilities

Our training courses take place in a private classroom at our offices near Tower Bridge. This is the very office that our agency operates from so you’ll get to experience our vibrant atmosphere and culture first hand. We’ll provide a delicious and nutritious lunch and welcome you to hang around after our session for a drink at our client bar if you wish.

Merkle Training Room


After your session, you’ll leave with a handbook packed full of useful information and tutorials. This helps to consolidate they key areas that have been covered and allows you to refer back to anything you’d like to revisit.

To find out more about how we can help and to discuss your options, please get in touch.