Mobile search queries have grown five-fold in the past two years and smartphone usage has skyrocketed. Defining a suitable mobile strategy will ensure you reach this growing audience of potential customers.

mobile google search

Sophisticated mobile campaigns

At Merkle | Periscopix we build that mobile strategy into every account. There are many aspects of each campaign that we can control to ensure our ads are optimised for mobile devices. These range from mobile specific ad text and extensions to separate bidding strategies.

Mobile apps

We can use AdWords to promote your smartphone and tablet apps via a range of different ad products across both the Google Search and Display Networks. These can be used to drive downloads, installs and re-engagement.

A happy client

"We have been impressed with Merkle | Periscopix's approach to our account and the quick results we have seen. It has made us reassess our mobile strategy to optimise and harness mobile growth."

Case study

Zee & Co

By using PLAs and mobile bid multipliers, we were able to maximise sales at a target ROI and extract every piece of traffic possible from the mobile channel. Within a year of implementing mobile PLAs, these ads now comprise 22 percent of all Zee & Co's PLA conversions — all this with an average cost-per-click 10 pence lower than that of desktop.

Read the full case study here

Contact us today to discuss how we can take your mobile strategy to the next level.