Our PPC management team
We have one of the largest qualified teams of Google Ads (formerly AdWords), Search Ads 360 (DoubleClick Search) and Bing Ads search geeks in the UK. As part of Merkle we also have teams across the USA, China and the Middle East. Our people are our biggest asset and the best in the business with detailed knowledge of every industry.
Our team lives and breathes search data within the context of your business, understanding your products and feeds, changes in the marketplace and industry updates. Having the right technology platform and a data-driven, detail-orientated approach is crucial in helping our clients stay ahead of the curve. Our PPC campaign management is a collaborative process. Your account team will work to create, optimise and continuously improve your campaigns. In every case, campaigns will go through reviews by different people at each stage of the build and optimisation process. Reviews happen at regular intervals and we have daily quality assurance checks to make sure we deliver the best possible service and performance no matter how long the campaigns have been active.
All of our account managers keep bang up to date with the latest search trends and features. In fact, we pride ourselves on being at the forefront of pay per click management, usually being the first to test out new platform features before they are released to other agencies and to the public. Regular training, forums, workshops and brainstorming sessions keep all our account managers at the top of their game, constantly learning and thinking about new ways to eke out that extra bit of performance for their clients.
A happy client
"We approached Merkle | Periscopix at a really exciting point in our company's growth - we were really good at reaching our offline audience and looking to brush up on our digital presence, specifically in the paid search results. Our account managers have worked wonders and we're seeing a huge return from our investment in online advertising. As a result, Merkle | Periscopix actually assist our purchasing department in determining what stock to buy in. PPC is now considered a serious acquisition channel and has gained the respect of the whole team including the MD and our investors.”
Put simply, we live and breathe Pay Per Click. And we love what we do.
With Merkle | Periscopix you will have a dedicated and industry qualified PPC account management team who works on your campaign from day one. Our incredibly low staff turnover means there's no need to worry about frequently changing campaign managers. But that's not all. You will also have the superhuman brains of our entire PPC team working for you.
Google and Bing love us!
We have a great relationship with the search engines which gives us many benefits including:
- Dedicated and priority support
- Our own Google and Bing account managers for large accounts
- Access to exclusive alphas and betas - keep ahead of your competitors!
- Industry data, insights and competitor benchmarking
Our relationship with Google is so strong that they have appointed us as an official Google Marketing Platform Partner in the UK. We have also been recognised as an Elite Partner of the Bing network, and this gives us access to services not available to the majority of EMEA agencies. From bespoke training, delivered by Bing and Google product managers to engineer support for technical request and early feature adoption, our search team are better informed and equipped to formulate innovative solutions for our clients.
Our PPC management process
We immerse ourselves in your company and industry, learning about your objectives, market challenges, competitors and unique selling points to create a bespoke PPC strategy.
Using a mix of our technical expertise and good old-fashioned brain power, we build your PPC campaign with highly targeted keywords and audiences, utilising targeted ad creatives that will drive the highest quality traffic to your website.
Don't think we're finished there! Getting a new Pay Per Click campaign up and running is just the start. We work on your campaigns daily, striving to continuously refine/expand as necessary in order to improve CPC and CTR, reduce cost and drive ROI ever higher. And we're not happy to simply meet your targets - we want to exceed them, again and again. And again....... And again.
Optimisation & technology
We aim to continually improve performance of our campaigns and use structured testing and optimisation to accomplish this. Alongside that, we’re experts in automated bidding, data-driven attribution and creating custom scripts to do all the heavy lifting for us, ensuring our talented account managers can focus on strategising and problem solving.
Some of our happy clients
Transparency & reporting
We believe in 100% transparency because we think you should know exactly where your money is going. You will always have direct access to your accounts so if you can't sleep and want to see how your cost per conversion is improving, that's no problem. We can also provide you with PPC training created and delivered by account managers with years of hands on experience so you’re fully comfortable understanding what’s going on in your accounts.
We will provide a detailed plan of action for each account so that you can see what we plan to do and when. We can provide dashboards and reporting to meet your needs, whether weekly, monthly or ad-hoc and will aim for regular phone calls and face to face meetings.
Walks of Italy: Boosting Revenue & ROI with Data-Driven Attribution & Automated Bidding
With more than 70 available tours and services led by an international team of guides, Walks of Italy were focused on maximising its number of tour bookings going into the crucial summer season. We saw an opportunity to move the brand away from last-click attribution and take a fresh, data-driven approach. We set up a DDA model in Search Ads 360 to give Walks of Italy a clearer view of its entire customer journey. Combining this with a ROAS automated bidding strategy led to a 33% YoY increase in revenue compared to control campaigns, a 25% increase in ROI and, ultimately, a 69% increase in tour ticket sales.
Tesco Direct: Bids, Budgets & Black Ops III: The Power of Product-level Behavioural Insights
When Tesco started working with us in 2015, the Entertainment account (covering gaming, DVDs, books & music) had a bloated campaign structure, outdated product coverage and non-specific ad copy. The account was also pacing ahead of schedule for the year. We were tasked with ensuring the account came in on budget at the end of the year, while minimising the impact of spend cutback on revenue and reducing the cost of sale by 40%. By combining an account best practice audit with a full restructure and refined strategy, we were able to increase Q3 revenue by 150% YoY despite a reduction in spend of 20%
A word about culture
It sounds odd, but we believe our culture is a big part of what makes our account performance so strong. We've got one big open plan room full of geeks running campaigns for some of the most exciting brands around. We are constantly sharing ideas with each other, setting up new experiments and competing to have the most clients trying out secret new Beta features.
They love their work and enjoy creating a special company to work for. In turn, this means you get a happy, motivated, smart account management team to look after you and manage your accounts.
Speak to us
To find out how we can help improve your search account performance, get in touch now.