What is Programmatic Display Advertising?
Programmatic Display Advertising refers to the buying and selling of online advertising inventory in real time. Programmatic Display Advertising systems allow advertisers to automate the purchase, and placement of targeted ads across multiple channels such as visual web, video and audio.
How does Programmatic Display Work?
Programmatic Advertising relies on a process called Real Time Bidding (RTB) which facilitates the sale of online advertising inventory to the highest bidder. Typically, media owners use Supply Side Platforms (SSPs) to make inventory available for bidding and advertisers use Demand Side Platforms (DSPs) to automatically assess each impression and submit an appropriate bid. When an auction is won, a pre-specified ad is served by the advertiser’s ad server. In the case of website advertising, this whole process takes place in the time it takes a web page to load and is therefore invisible to the user.
Targeting the Right Customers at the Right
Using 1st and 3rd party data, we segment by specific audiences, meaning we can serve display ads to the most targeted audience available based on their demographics, behaviour, location, and interests. This combination of audience and placement targeting means campaign ads are only served when the best targeting combinations are available.
Safe & Transparent
We identify the most relevant placements for our client's brand and can choose appropriate levels of brand safety to filter various types of sites. We can arrange direct deals with publishers and run the display ads through our chosen platform to allow for synchronised optimisation and reporting.
We provide complete visibility of where ads run and how they perform and the exact cost associated with the media and data purchase.
Read the Merkle | Periscopix Brand Safety and Takedown Policy.
"Merkle | Periscopix are the ultimate bunch of digital geeks. Their knowledge of all things PPC, Programmatic and Google Analytics is unrivalled. We could not be happier with the results – highly recommend."
Our data-driven approach to everything we do is what makes us stand out as a business. We are data geeks through and through and are constantly improving performance of our programmatic display campaigns by taking this approach.
Using one synchronised platform allows us to be much more flexible with your display budgets and allows optimisation across an enormous range of inventory. Real-time bidding means we can use measurable performance results to flexibly maximise advertising budget based on performance. Video, rich-media, expandable and standard display ads are all supported.
We don't mean to brag, but we think our optimisation methods for real-time bidding are the best in the industry. We have a team of more than thirty specialist account managers dedicated to human optimisation and we don't rely on systems or algorithms to make choices for us. Our clients' budgets are precious so we think it's critical to use non-averaged data. This ensures we know the campaign inside and out in order to achieve the best results possible. Our expert account managers take care of both the optimisation and client reporting, so our clients are always as close to the data as possible.
OVO tasked us with delivering an ongoing programmatic campaign which would be innovative, reactive to changes in the market, and able to deal with new products and services throughout the year. We suggested OVO Energy consider a fully integrated campaign across both Programmatic and PPC. The logic being we could tie up the user purchasing funnel and drive high quality traffic to the OVO website. Through hands-on management and optimisation, our award-winning campaign increased clicks by 275% and conversions by 78%.
With World First, we knew that Search alone could not deliver the volume, so we looked to implement a UK Programmatic strategy, our key objective being to utilise programmatic display to enhance our online presence whilst employing Search to support and qualify the anticipated increase in volume. By creating an integrated strategy across both Search and Programmatic, we have increased in-month profit by 125% whilst reducing CPA by 12%.
We value insights and understand how much a display campaign can tell our clients about their audience and customers. We provide transparent reporting to give details on all websites ads are served on, to whatever level of detail is desired. Weekly performance reports are standard along with regular communication on campaign adjustments and optimisation progress. We send detailed monthly reports and enjoy meeting with our clients face to face regularly to continue to evolve our campaigns. Real-time performance data is gold and we pass it on to our clients as soon as we have it.
What our Account Managers do
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Some of our happy clients