Creative sits at the heart of many of our campaigns, whether that be social, Gmail or the most creatively predominant: Programmatic - it’s what users see, what represents our clients’ brands, and what we use to drive digital performance (aside from the data, of course). Too often creative gets forgotten, left behind from a complex media plan which gets planned far before the creative is even thought of. Our knowledge of media planning means creative is always put first, to ensure campaign and creative go hand in hand. Merkle | Periscopix offers both digital concept, creative design, and technical execution in a wide range of formats to suit any data-driven campaign.
Aligning strategic creative with clever, data-driven digital campaigns is what puts Merkle | Periscopix in a unique position. We can marry our digital and design strategies to drive performance and maximise brand awareness. The fact that we own the process from design through to campaign launch means we are able to help our clients:
- Gain the best holistic view of the design process
- Minimise set up time (and therefore cost)
- Build creatives which create alignment across our clients’ programmatic and wider marketing strategies
Unlike other agencies, our creative team are experts in running media campaigns too, so we understand what makes a campaign tick. This knowledge allows us to build creatives which work perfectly in the environment they were built for. Being able to feed data into the design and function is invaluable, and we can set up our creative strategy to work perfectly with advertisers’ media goals and insights.
To find out more about Data Driven creative and its importance, take a read of this blog.
Our creative origins.
Dynamic creatives allow advertisers to dynamically change elements of ads depending on the user, the environment and even the user location. Take this example:
The final frame ad copy changes based on the location of the user who is seeing it. In addition to this, the ad copy in the middle frame is dynamic to allow for A/B testing as well as the call to action in the final frame. This means creatives can be both super tailored and open to testing. This flexibility kick starts the road to managing and building the best creative for your brand.
To find out more about dynamic creative, read our various blogs on the topic:
Dynamic Creative Part 1
Dynamic Creative Part 2
Audience Targeting + Dynamic Creative
We offer both design and execution of Dynamic creative for both Programmatic and AdWords Dynamic Remarketing campaigns. Get in touch to find out more.
Long gone are the days of static, flat (and therefore boring!) creatives. The ads that get people talking nowadays are interactive, video rich, expandable and even motion responsive. The shift in the industry landscape to a more biddable model for high impact formats means it has never been more accessible to build and launch high-impact brand creative. Merkle | Periscopix can design and create ads with this advanced functionality, known as Rich Media; it is where programmatic creative is headed.
Beautiful design is also key to the innovation and success of Rich Media ads. Syncing brand image with innovative creative function creates an invaluable asset in any advertiser’s digital marketing portfolio to get the crowds talking.
Merkle | Periscopix offers both design and concept work alongside creative build for a seamlessly beautiful and exciting rich media creative.
For inspiration and ideas of what we can do, take a look at the DoubleClick Rich Media Gallery or explore our own Merkle | Periscopix Rich Media creative:
Standard formats and Social
Whilst we love jazzy HTML formats, we mustn’t forget the more basic formats which hold our campaigns together and drive performance. We work closely with Search and Social to ensure we are constantly trying out the latest formats, these are some of the ones we can build for your campaign:
Display through AdWords:
- Custom Dynamic remarketing templates (go beyond the limitations of AdWords templates)
- Custom HTML Gmail ads (incorporate video or multiple landing pages into your Gmail ads)
- Custom HTML banners (enhance your display campaigns with advanced animation and storytelling)
- Standard sizes for both brand awareness and direct response
- Strategy around Rich Media formats such as canvas ads
Talk to your account manager or get in touch to find out how we can fulfil your creative design and build needs.