By Adam Shadbolt

The ‘Users Everywhere!’ rollout is now available to standard accounts. Oh, and you can now turn it on and off. Handy!

Back to blog home

First, a quick recap

If you’re a keen follower of our blog you may recall a piece on the new ‘Users Everywhere’ update to Google Analytics back in April 2017. There’s a fair bit to it and I won’t rehash it all here, so I strongly suggest you give that article a read. 

TL;DR? Google Analytics can now swap sessions with users as its primary metric for reporting. Users can be thought of as representing the person, while a session can be thought of as a snapshot of their behaviour. Both provide valuable insights, which is why you can now…


This toggle can be flipped at the property level, so you can check your current setting by going to your Analytics account admin section, selecting the relevant property looking at the bottom of your property settings:

User Analysis toggle in Google Analytics

If you have a GA 360 account this will be set to “On” by default. If you have a standard account, you can enable it at your leisure (though I recommend doing so without delay!). 

Once you enable this for the first time, the UI will change immediately, and GA will start calculating users with its shiny new HLL++ algorithm. It will also recalculate your user metric for all data going back to 1st September 2016 for standard and newer 360 accounts and 1st May 2016 for legacy 360 accounts! 

So, what will the toggle do to my data?

Well, once GA has done its new user calculation, it will aggregate two datasets in parallel. One of these is the shiny new ‘Users Everywhere’ update with is newly calculated users featuring front and centre in most reports. The other is the legacy, session-focused view we all know and love. The toggle will simply swap between which dataset you view in your reports. 

That sounds flexible and convenient

You would be right! You can now flip between two different ways of viewing your data with a flip of a switch, so go forth and enjoy. 

The age of user-based reporting is upon us.

Share this article