Snapchat Geofilters are ‘Creative overlays that capture where you are or what you are up to in a Snap’. One would assume that the cost to put one up would be astronomical and that designing a geofilter would take you ages, but that’s not at all true: they are cheap and take hardly any time to create.
Snapchat gives you three categories when creating your Geofilter: Community, Personal and Business.
We’ll look at getting a personal...
This years' Merkle Christmas party was held at the amazing SUSHISAMBA, where everyone relished in the finest canapes, Rockaoke and, of course, lots of delicious drinks. As a member of the Paid Social department, I thought it would be fitting for me to undertake the task of putting this night on the map…and so came the use for the Snapchat Geofilter.
First of all, go to snapchat’s Geofilter page and click ‘submit now’ under the subheading 'Personal' (shown above). This will take you to the page on which you can upload your design. There are plenty of websites that offer services for designing a Snapchat filter (for a price), but Snapchat have dozens of free templates at your disposal, ranging from birthdays, weddings, stag/hen dos or just general celebrations.
When designing your Geofilter, don’t include photographs or hashtags. Make sure to be creative and make it visually compelling and try not to cover up too much of the screen.
Here is the one that our creative genius, Alyssa Alheid Cooke, designed for the night:
Once you’ve designed and uploaded the snapchat filter to the site, you’ll need to choose the time and the day that you want the Geofilter to run. Our event was on the evening of December 15th, so we decided to run it from 07:00PM to 12:00AM, enough time for everyone to use it, but not too long a time for the costs to get high.
It's worth noting that you can also buy your Geofilter annually so that you have continuous coverage. Something to consider if you are a local business and want to promote your shop/restaurant.
Choosing the area that you would like your Geofilter to cover comes next. The minimum area is 20,000 square feet. You can go above that, but try to keep it relevant to the location (if you are having a birthday party in a bar then try not to cover every place within a mile!). In the end, we covered 30,950 Sq. ft. over the Heron Tower, which ensured all areas where covered.
Finally, confirm your design and area, submit and process payment. Make sure to check your email to see if the Geofilter has been approved and then get prepping for your grand event.
The entire process of designing, uploading and submitting a Geofilter can take less than half an hour. With prices for Geofilters starting at £5.99, it’s a fantastic way to make the night memorable at a very reasonable price. Furthermore, the filter received over 2.5K views and 29.6% usage; worth every penny!