All of the articles in our blog are written 100% by our staff. These are the same clever people who are optimising PPC, SEO, paid social & programmatic display campaigns and managing digital analytics projects every day.
Do you want to start using an attribution solution but don’t know where to start? This article will help explain the five key challenges in which an attribution solution may be deployed and how to overcome these hurdles along the way.
The last year has been a turning point for digital attribution. GDPR and ITP has made us re-think our approach, based on the data we have and how this translates into long-term solutions for our clients. Read more to know how to achieve perfect results by using imperfect data.
Fairly attributing credit to Paid Social campaigns has been a difficult task with only tools such as Google Analytics to hand. With the launch of Facebook Attribution, however, things could be set to change. Read on to find our thoughts on Facebook's latest attribution offering.
While we tend to focus on conversions and the bottom line, upper funnel activity can be worth investing in. Find out more about Facebook’s Brand Awareness objective, and why it should be part of your full-funnel strategy.
Finding the right platform to effectively run your programmatic campaigns is no easy feat. This blog introduces you into the world of AppNexus and shows how it can help you reach your performance goals.