All of the articles in our blog are written 100% by our staff. These are the same clever people who are optimising PPC, SEO, paid social & programmatic display campaigns and managing digital analytics projects every day.
Fairly attributing credit to Paid Social campaigns has been a difficult task with only tools such as Google Analytics to hand. With the launch of Facebook Attribution, however, things could be set to change. Read on to find our thoughts on Facebook's latest attribution offering.
While we tend to focus on conversions and the bottom line, upper funnel activity can be worth investing in. Find out more about Facebook’s Brand Awareness objective, and why it should be part of your full-funnel strategy.
Finding the right platform to effectively run your programmatic campaigns is no easy feat. This blog introduces you into the world of AppNexus and shows how it can help you reach your performance goals.
Learn how to benefit from and implement cross-selling/up-selling and storytelling into your strategy. These two remarketing types can prove invaluable to your account, helping you skyrocket performance and boost efficiency.