All of the articles in our blog are written 100% by our staff. These are the same clever people who are optimising PPC, SEO, paid social & programmatic display campaigns and managing digital analytics projects every day.
A few months ago, with the announcements made at Google Marketing Next, we got a sneak peak of the Optimize-AdWords integration. Today this has been released as an open Beta which is available to all Optimize users – so get optimising!
Using examples, we will explore how clients who have testing ingrained into their company culture were able to identify valuable insights from their testing program to answer the big business questions.