By Johanna Goucher

Merkle has announced the appointment of Michael Komasinski as President for Europe.

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We are delighted that Michael Komasinski, former global chief operating officer at Merkle, has been appointed as President for Europe. Taking our European expansion to the next level, Michael will oversee further acquisitions and new office launches, building on our strong performance marketing capabilities.

With offices in the UK, Spain, and the Netherlands, Merkle's presence in Europe is fast-expanding. Michael's prior experience in business performance, capability development, and service delivery in US and EMEA makes him a perfect fit for the role as we establish ourselves as the authority in people-based marketing across this region.

The past two years have brought great success for Merkle in EMEA,” said Komasinski. “The digital transformation of advertising and marketing is reaching a pivotal phase, and brands are increasingly looking to work with agencies that have deep roots in data and technology. It’s this heritage that has allowed Merkle to become such a pioneer of people-based marketing. I’m excited to be leading this crucial region in Merkle’s global growth strategy.

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