What are Interstitials?
Interstitial ads serve on both mobile and tablet devices and are also completely responsive to accommodate for the variety of different screen sizes on the market.
They can include a host of rich media elements such as video, image galleries, maps and more. This type of creative is best for brand awareness due to the high viewability rate and how it expands to fill a user's entire screen.
Where do they appear?
The vast majority of inventory is on mobile apps. They are usually shown at transition points in the flow of an app i.e. between loading screens in a game or immediately before an app loads up.
Where are they available?
They are currently available through a few exchanges including: Adap.tv, DoubleClick Ad Exchange, MoPub, Nexage, and Rubicon.