• How To Create The Perfect YouTube Ad

    By Jordan in Creative, Video

    This blog post will give you a peek into how we create YouTube ads that not only reach the right audience in the right context, but ultimately give you your desired outcome as well.

  • 6 Tips for Creating Social Videos

    By Jordan in Creative, Video, Facebook

    In this post we’ll be exploring 6 top tips that you should consider before launching video on social platforms. It’s predicted that by 2020 over 80% of all consumer internet traffic will be from online videos, so video in digital marketing is only expected to continue its domination throughout 2019.

  • Google’s Brand Lift for YouTube: The Only Way is Up

    By James in Display, Video

    Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.

  • A Guide to TrueView for Action Video Campaigns

    By Laura in Video

    If you’re looking for opportunities to convert YouTube viewers to customers, the newly-released ad format, TrueView for Action, will drive on-site actions at your desired CPA. Here, we explore some key points to consider before creating your campaign, from conversion tracking to choosing your CPA target.

  • Google Ads vs Display & Video 360 - TrueView Edition

    By Ashley in Video

    Google Ads and DV360 both provide advertisers the ability to access YouTube marketing inventory. However, both platforms have their strengths and weaknesses when it comes to running this format. In this blog, we will provide the details you need to decide which platform is right for you and your campaigns.

  • Introducing the ‘Initial Better Ads Standards’

    By Nicole in Display, Creative, Video

    What are they, and what do they mean for advertisers and online users?

  • Discovery is the New In-Display – Discovery Ad Formats on YouTube

    By Flora in Display, Video

    Discovery ads, formerly known as TrueView in-display ads, are YouTube real estate in the marketing world. Charging on a CPV basis, it’s definitely worth incorporating into your YouTube strategy.

  • Will the Real Brand Awareness Tool Please Stand Up! Ooo, Hey Video!

    By Matthew in Display, Video

    With users consuming an ever-increasing volume of video content online, there are myriad opportunities to connect with your audience in new and engaging ways. In this blog we run through the format from a strategy point of view, laying out the important questions you need to be able to answer before you fast-forward your campaign.