Periscopix

Main navigation

  • media
    • our approach
    • pay per click
      • our approach
      • search ads 360
      • mobile ppc
      • ppc remarketing
      • google shopping
      • feed optimisation
      • amazon advertising
      • paid search training
      • scripts training
    • seo
      • our approach
      • seo training
    • programmatic display
      • our approach
      • real time bidding
      • display remarketing
      • inventory & exchanges
      • amazon display
      • mobile display
      • programmatic training
    • paid social
      • our approach
      • paid social training
  • digital analytics
    • our approach
    • web analytics
      • our approach
      • tealium iq
      • firebase analytics
      • account setup & audit
      • google analytics reporting
      • analytics training
    • analytics 360 suite
      • our approach
      • analytics 360
      • tag manager 360
      • optimize 360
      • data studio 360
      • google surveys 360
    • cro & personalisation
      • our approach
      • testing & personalisation
      • optimizely
      • cro training
    • media science
      • our approach
      • attribution analysis
      • attribution training
    • audience platforms
      • our approach
      • data management platforms
      • audiences/dmp training
    • cloud services
      • our approach
      • google bigquery
  • customer experience
    • our approach
    • creative
    • creative training
    • creative portfolio
  • digital consultancy
    • our approach
    • google marketing platform
      • our approach
      • gmp: the full stack
      • display & video 360
      • search ads 360
      • campaign manager
      • studio
  • training
    • our approach
    • analytics training
    • attribution training
    • audiences/dmp training
    • creative training
    • cro training
    • paid search training
    • paid social training
    • programmatic training
    • scripts training
    • seo training
  • clients
    • overview
    • case studies
  • about
    • overview
    • the team
    • awards
    • charity work
  • careers
    • working at merkle | periscopix​​
    • training academy
    • all jobs
  • blog
  • contact

033 0060 6065

enquiries@periscopix.com
jobs@periscopix.com

Call us now

Social Articles

Back to blog home

  • What to Expect from Facebook in 2019: Paid Social

    27th December 2018 By Natasha in Social

    With Facebook constantly making small changes to their product portfolio, advertisers must ensure they are at the forefront of incremental innovation to deliver the best results.

  • Social Media 2018: A Year In Review

    19th December 2018 By Sasha in Social, Facebook

    Our paid social experts give their take on delivering client value in a world of live video, data privacy, influencer fraud, and improved attribution.

  • Black Friday top tips & tricks across Search, Display and Paid Social

    20th November 2018 By Aaron, Frances and Ryan in Search, Display, Social

    Top five tips for making the most of Black Friday and Cyber Weekend across Search, Display and Paid Social.

  • Merging user generated content and social ads to fuel online sales

    14th August 2018 By Nadine in Social

    In this blog, we’ll go through why we think incorporating User Generated Content in your paid social strategy works, as well as how you can get started with some easy-to-realise ideas.

  • The importance of audience exclusion on Facebook

    31st July 2018 By Helen in Social

    Whilst it’s important to pinpoint the exact audience you want to be targeting, from a social media perspective it’s equally important to plan exactly who you want to exclude. Nobody wants to be targeting and putting spend behind users who aren’t likely to convert after all!

  • Paid Social and Attribution: Incorporating Social into your Cross-Channel Measurement

    23rd July 2018 By Sofia in Social, Attribution

    Paid Social doesn't lend itself easily to cross-channel attribution, making it difficult to measure Social's true influence on a user. Often, the numbers across platforms will be radically different. In this blog we'll show you ways in which you can report more holistically to understand Social's true value.

  • “Why Can’t We Be Friends?” Paid Social and Attribution

    19th July 2018 By Sofia and Helen in Social, Attribution

    When it comes to attribution, Social remains somewhat “anti-social”. You will have noticed that when reviewing your marketing across platforms, the numbers just don’t match. If you’re left questioning: "Why don’t Facebook’s conversions align with those reported in GA? Which of the two is more accurate?", then read on to find out more.

  • Facebook's Newsfeed Change Won't Change Much

    25th January 2018 By Frances in Social, Facebook

    Following the announcement that Facebook plans to make time spent on their platform more meaningful, we take a look at what impact this could have on advertisers and our accounts.

  • Previous
  • Next
  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Google Adwords Certified Partner
  • DoubleClick Technology Partner
  • Google Analytics Partner
  • Optimizely Partner
  • Bing Elite Partner
  • Tealium Partner
  • The Sunday Times 100 Best Small Companies to Work for 2017
  • The UK Agency Awards 2017
  • The RAR Digital+ Awards 2017
  • Campaign Creative Tech Awards 2017
  • The Drum Digital Trading Awards 2017
  • UK Biddable Media Awards 2017
  • DMA Awards 2016
  • DataIQ Talent Awards 2016
  • The Brand Republic Digital Awards 2016
  • The Drum Network Awards 2016
  • Drum Search Awards 2016
  • Performance Marketing Awards 2016
  • The Drum Independent Agencies Census 2016
  • UK Search Awards 2016
  • European Search Awards 2016
  • The Drum Marketing Awards 2016
  • RAR+ Digital Awards 2016
  • eCommerce Awards 2016
  • Online Retail Awards 2016

© 2019 Merkle | Periscopix is registered in England and Wales. Company No. 05134352

Getting to Know Your Privacy Rights | Privacy | Cookies | Accessibility | Site by Pepper Digital