Social Articles
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The importance of audience exclusion on Facebook
Whilst it’s important to pinpoint the exact audience you want to be targeting, from a social media perspective it’s equally important to plan exactly who you want to exclude. Nobody wants to be targeting and putting spend behind users who aren’t likely to convert after all!
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Paid Social and Attribution: Incorporating Social into your Cross-Channel Measurement
Paid Social doesn't lend itself easily to cross-channel attribution, making it difficult to measure Social's true influence on a user. Often, the numbers across platforms will be radically different. In this blog we'll show you ways in which you can report more holistically to understand Social's true value.
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“Why Can’t We Be Friends?” Paid Social and Attribution
When it comes to attribution, Social remains somewhat “anti-social”. You will have noticed that when reviewing your marketing across platforms, the numbers just don’t match. If you’re left questioning: "Why don’t Facebook’s conversions align with those reported in GA? Which of the two is more accurate?", then read on to find out more.
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Facebook's Newsfeed Change Won't Change Much
Following the announcement that Facebook plans to make time spent on their platform more meaningful, we take a look at what impact this could have on advertisers and our accounts.
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Christmas in the Clouds: SUSHISAMBA, Singalongs, and Snapchat Filters
What do you need to do to make the perfect Geofilter? Whether it’s for yourself, friends, a client or a community, we've got it covered.
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Google & Facebook: Cross-Channel Integration
Pick a customer up at the right time on their journey along the funnel by integrating Google and Facebook into a cross-channel strategy. Find out how you can drive awareness, traffic and conversions in three steps, with just a few tips and tricks.
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Creative Formats: Canvas Ads
Canvas ads are a full-screen mobile experience that will help showcase your brand in an interactive and visually immersive way. To find out how they are used and what they are capable of, look no further.
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Facebook Throughout the Funnel
In this blog, we’ll be exploring some of the tools and features you can use to achieve success with Facebook ads across the whole sales funnel – from brand awareness, to consideration and finally intent.