Social Articles
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What to Expect from Facebook in 2019: Paid Social
With Facebook constantly making small changes to their product portfolio, advertisers must ensure they are at the forefront of incremental innovation to deliver the best results.
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Social Media 2018: A Year In Review
Our paid social experts give their take on delivering client value in a world of live video, data privacy, influencer fraud, and improved attribution.
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Black Friday top tips & tricks across Search, Display and Paid Social
Top five tips for making the most of Black Friday and Cyber Weekend across Search, Display and Paid Social.
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Merging user generated content and social ads to fuel online sales
In this blog, we’ll go through why we think incorporating User Generated Content in your paid social strategy works, as well as how you can get started with some easy-to-realise ideas.
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The importance of audience exclusion on Facebook
Whilst it’s important to pinpoint the exact audience you want to be targeting, from a social media perspective it’s equally important to plan exactly who you want to exclude. Nobody wants to be targeting and putting spend behind users who aren’t likely to convert after all!
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Paid Social and Attribution: Incorporating Social into your Cross-Channel Measurement
Paid Social doesn't lend itself easily to cross-channel attribution, making it difficult to measure Social's true influence on a user. Often, the numbers across platforms will be radically different. In this blog we'll show you ways in which you can report more holistically to understand Social's true value.
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“Why Can’t We Be Friends?” Paid Social and Attribution
When it comes to attribution, Social remains somewhat “anti-social”. You will have noticed that when reviewing your marketing across platforms, the numbers just don’t match. If you’re left questioning: "Why don’t Facebook’s conversions align with those reported in GA? Which of the two is more accurate?", then read on to find out more.
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Facebook's Newsfeed Change Won't Change Much
Following the announcement that Facebook plans to make time spent on their platform more meaningful, we take a look at what impact this could have on advertisers and our accounts.