• Creative Formats: Canvas Ads

    By Alyssa in Display, Social, Facebook

    Canvas ads are a full-screen mobile experience that will help showcase your brand in an interactive and visually immersive way. To find out how they are used and what they are capable of, look no further.

  • Facebook Throughout the Funnel

    By Laura in Social, Facebook

    In this blog, we’ll be exploring some of the tools and features you can use to achieve success with Facebook ads across the whole sales funnel – from brand awareness, to consideration and finally intent.

  • Ho Ho Ho, Don't Forget About Those Alternative Winter Celebrations

    By Sophie in Search, Social, Research

    “It’s the most wonderful time of the year”, but Christmas isn’t the only upcoming gift-giving celebration. So, if you’re advertising internationally, you might want to make sure you’re not missing out on any other major opportunity and give this a read!

  • The Importance of Brand Safety

    By Aaminah in Search, Display, Social

    ​Shares of budget going through Programmatic pipes is continually rising across the marketing funnel from performance direct response to larger branding deals. Across all of these buys, both advertisers and agencies need to ensure that, whilst campaigns may be audience-led, the context of the ad has a brand safe environment to ensure a user has a positive reference to the advertiser.

  • Make Your Creative Native With LinkedIn Sponsored Content

    By Kezia in Social

    LinkedIn Sponsored Content Ads account for the vast majority of paid advertising on LinkedIn and are a big player in most B2Bs social media strategy. Here we offer insights into what these native ads are and how best to set them up, in order to succeed on LinkedIn.

  • Stay Successful at Measuring Success with Facebook: The Demise of the Conversion Pixel

    By Laura in Social

    Don’t know your Facebook Pixel from your Conversion Pixel? Didn’t know they were different things?! Here we look at the key differences between the two, and explore some of the targeting options at your disposal once you get the right pixel in place.

  • Case Study: Watchfinder & Facebook Canvas Ads

    By Laura in Display, Social, Mobile

    Following the release of Facebook's Canvas ads, the Watchfinder team at Merkle | Periscopix have put together a case study on the great results they achieved with this innovative new ad format.

  • How To Make The Most Of Your Facebook Budget

    By Lola in Social

    One of the most important factors to consider when launching a new Facebook ad campaign is your budget – how can you be strategic and spend wisely on the platform?