• How to Succeed Through Sequential Remarketing

    By Joe in Social, Facebook

    Learn how to benefit from and implement cross-selling/up-selling and storytelling into your strategy. These two remarketing types can prove invaluable to your account, helping you skyrocket performance and boost efficiency.

  • 6 Tips for Creating Social Videos

    By Jordan in Creative, Video, Facebook

    In this post we’ll be exploring 6 top tips that you should consider before launching video on social platforms. It’s predicted that by 2020 over 80% of all consumer internet traffic will be from online videos, so video in digital marketing is only expected to continue its domination throughout 2019.

  • What Are Facebook Relevance Scores & How To Improve Them

    By Joshua and Sasha in Social, Facebook

    Although not quite a KPI, relevance scores shouldn’t be forgotten. Simply put, Facebook is showing you how relevant your ad is. Here’s an explanation of how relevance score is calculated, its relationship to performance and how you can improve it.

  • Social Media 2018: A Year In Review

    By Sasha in Social, Facebook

    Our paid social experts give their take on delivering client value in a world of live video, data privacy, influencer fraud, and improved attribution.

  • Facebook's Newsfeed Change Won't Change Much

    By Frances in Social, Facebook

    Following the announcement that Facebook plans to make time spent on their platform more meaningful, we take a look at what impact this could have on advertisers and our accounts.

  • Google & Facebook: Cross-Channel Integration

    By Frederieka in Social, Facebook

    Pick a customer up at the right time on their journey along the funnel by integrating Google and Facebook into a cross-channel strategy. Find out how you can drive awareness, traffic and conversions in three steps, with just a few tips and tricks.

  • Creative Formats: Canvas Ads

    By Alyssa in Display, Social, Creative, Facebook

    Canvas ads are a full-screen mobile experience that will help showcase your brand in an interactive and visually immersive way. To find out how they are used and what they are capable of, look no further.

  • Facebook Throughout the Funnel

    By Laura in Social, Facebook

    In this blog, we’ll be exploring some of the tools and features you can use to achieve success with Facebook ads across the whole sales funnel – from brand awareness, to consideration and finally intent.