Although not quite a KPI, relevance scores shouldn’t be forgotten. Simply put, Facebook is showing you how relevant your ad is. Here’s an explanation of how relevance score is calculated, its relationship to performance and how you can improve it.
Pick a customer up at the right time on their journey along the funnel by integrating Google and Facebook into a cross-channel strategy. Find out how you can drive awareness, traffic and conversions in three steps, with just a few tips and tricks.
Canvas ads are a full-screen mobile experience that will help showcase your brand in an interactive and visually immersive way. To find out how they are used and what they are capable of, look no further.
In this blog, we’ll be exploring some of the tools and features you can use to achieve success with Facebook ads across the whole sales funnel – from brand awareness, to consideration and finally intent.