Finding the right platform to effectively run your programmatic campaigns is no easy feat. This blog introduces you into the world of AppNexus and shows how it can help you reach your performance goals.
This article will briefly explain how to use some of the in-built Campaign Manager attribution reports to gain insightful media performance and trends. Always remember to configure the reports with the appropriate settings (date range, conversion type, Path Length).
With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.
Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.
Custom Affinity and Custom Intent audiences allow advertisers to utilise bespoke targeting that is more granular and brand specific than ever before. In this blog, find out which targeting method is most suited to your campaign and how to set it up.
Google Campaign Manager offers some ingenious reports that give search users additional insight that cannot be provided from the Search Ads 360 or engine interfaces. This blog will take you through a few of our favourites; Attribution, Top Stats and Reach reports.