A few months ago, with the announcements made at Google Marketing Next, we got a sneak peak of the Optimize-AdWords integration. Today this has been released as an open Beta which is available to all Optimize users – so get optimising!
Using examples, we will explore how clients who have testing ingrained into their company culture were able to identify valuable insights from their testing program to answer the big business questions.
Big news announced at Google Marketing Next: AdWords will soon be integrating with both Google Surveys 360 and Optimize. Why the integration you ask? To make it even easier to understand your customers and serve them a better experience.
Google announces that Optimize, their A/B testing and personalisation tool, is now available for everyone for free! Take advantage of Optimize’s easy-to-use, yet super powerful feature set to start optimising your website today.