Conversion Rate Optimisation (CRO) is a term often associated with number crunching and handling large amounts of quantitative data to pinpoint areas of optimisation. For the most part, this is true. However, quantitative data goes hand in hand with qualitative research.
A few months ago, with the announcements made at Google Marketing Next, we got a sneak peak of the Optimize-AdWords integration. Today this has been released as an open Beta which is available to all Optimize users – so get optimising!
Using examples, we will explore how clients who have testing ingrained into their company culture were able to identify valuable insights from their testing program to answer the big business questions.
Big news announced at Google Marketing Next: AdWords will soon be integrating with both Google Surveys 360 and Optimize. Why the integration you ask? To make it even easier to understand your customers and serve them a better experience.