Articles by Yikai Wang Go Back to blog home Session Quality: A Quick Win for Ecommerce Reporting, Remarketing and Optimisation 30th March 2017 By Yikai in Digital Analytics Google Analytics rolled out a powerful new machine learning feature: Session Quality, which can be used for reporting, remarketing and site optimisation. This article explores the capabilities of this new feature. More AdWords Features in Google Analytics 17th May 2016 By Yikai in Search, Digital Analytics Google Analytics has again enhanced AdWords reporting by rolling out four more integration updates. In this article we will walk through each of those features. A Revolution of Multi-Server Testing by Google Tag Manager “Environments” 12th January 2016 By Yikai in Digital Analytics A new GTM feature ‘Environments’ improves the efficiency of managing, sharing and publishing containers across multiple testing server environments. A Day in the Life of a Web Analyst - Yikai Wang 30th September 2015 By Yikai in Culture In our latest 'Day in the Life of' blog we catch up Web Analyst, Yikai, and quiz he on what life is like at Periscopix HQ. New GTM Trigger Condition: “Matches CSS Selector” 2nd July 2015 By Yikai in Digital Analytics Google Tag Manager release notes now state that “DOM element variables may now use CSS selector”. This article shows the usage of this feature & tests its limitations.