• AdWords Quality Score Update

    By Niyi in Search

    The AdWords interface is now displaying more details about the quality score of a keyword. The information will still be accessible via the bubble next to the status of a keyword and the quality score will still be displayed as a numeric value between 1 and 10.

  • Ad Preview Tool: New features for an old favourite

    By Niyi in Search

    We noticed today that the ad preview tool is now appearing within the AdWords interface, showing off a new look and some brand new features.

  • AdWords Search Funnel Reports: Conversion Data Broken Down

    By Niyi in Search

    The brand new AdWords search funnel reports are the latest tool offering from Google for paid search marketers and has now been rolled out over the last couple of weeks or so. Search funnel reports essentially provide a more detailed view of conversion data that previously only showed the last click a buyer went through that resulted in a purchase on your site.