Articles by Mylene Curie Go Back to blog home The Importance of Viewability 16th January 2014 By Mylene in Display We take a look at Google's much-awaited metric, Active View, which allows viewable CPM bidding on the display network. Measure Your AdWords Sitelink Performance 19th September 2013 By Mylene in Search PPC advertisers have seen many changes recently, including Upgraded Sitelinks. We explain how to gain actionable insights on sitelink performance. Language Targeting & PPC Expansion 19th April 2012 By Mylene in Search, International Want to expand your PPC strategy worldwide? Try advanced language targeting settings and get your message across a multilingual audience. Apostrophe or space? 3rd January 2012 By Mylene in Search When it comes to keywords coverage, the general rule is the more the better! But as always, there are exceptions to the rule. And keywords punctuation is one of them.