• YouTube Tracking & Targeting: Google’s Changes for 2017

    By Liz in News

    Late last week, Google released a significant announcement relating to planned changes for YouTube tracking and targeting. At Merkle | Periscopix, we anticipate that these changes will have a long-term significant impact on how we target users in the YouTube environment.

  • A Day in the Life of Periscopix's Head of Programmatic - Liz Rutgersson

    By Liz in Culture

    We are currently recruiting for a Programmatic Display Account Manager to join our award-winning Programmatic team. To give candidates an idea of what to expect, we sit down with Periscopix's Head of Programmatic, Liz Rutgersson, and quiz her on what life's like at Periscopix.

  • Additional Budget Planning

    By Liz in Display

    It’s one of the best problems a marketer can have: extra digital marketing budget. I call it a problem because it can sometimes feel like just that. It’s not always easy to decide how to efficiently and effectively allocate digital spend in general, and can be even trickier when you’ve got a bit more in your pot than you expected and need to spend it quickly.

  • Mobile Display: Have No Fear!

    By Liz in Display, Mobile

    Are you still living in fear that you’re behind the mobile curve? Worried you don’t have the knowledge or capacity to create a competitive mobile display strategy? You’re not alone. To date there has been a ‘smoke and mirrors’ situation taking place within the mobile display space.

  • 2014 Football World Cup and RTB Display

    By Liz in Display

    The World Cup 2014 is almost upon us. For some this means a month of excitement, partying, competition and countless hours watching the world’s sport played by the world’s best.

  • New Features in DoubleClick

    By Liz in Display

    Google have once again released some very useful and well-timed updates to their RTB platform, DoubleClick Bid Manager (DBM). I’ll highlight a few that the display team at Periscopix are particularly excited about and discuss whether or not we think they’ll be useful additions.

  • What Makes A Good RTB Ad?

    By Liz in Display

    ​We all know that strong performance of real-time bidding campaigns is down to targeting the right users, at the right place, at the right time. It’s also of course key to have a team in place dedicated to optimising your account and constantly making improvements (enter Periscopix!).

  • What’s Up with RTB?

    By Liz in Display

    Head of RTB & Display, Liz Rutgersson, provides insights into Facebook Exchange and what it means for advertisers.