• How To Create The Perfect YouTube Ad

    By Jordan in Creative, Video

    This blog post will give you a peek into how we create YouTube ads that not only reach the right audience in the right context, but ultimately give you your desired outcome as well.

  • 6 Tips for Creating Social Videos

    By Jordan in Creative, Video, Facebook

    In this post we’ll be exploring 6 top tips that you should consider before launching video on social platforms. It’s predicted that by 2020 over 80% of all consumer internet traffic will be from online videos, so video in digital marketing is only expected to continue its domination throughout 2019.

  • Web Design: How do we do it?

    By Jordan in Creative

    Brands must increasingly think about how their potential customers interact with them across all digital touchpoints, their website being one of those key players. We'll show you how we go about a web design project to provide a consistent web experience for users and simplify the process of creating and building web pages for the client.

  • Creative Throughout the Funnel

    By Jordan in Display, Creative

    70% of a campaign’s performance is a direct result of the creative execution itself. Read on to learn more about the different creative approaches you can take to ensure you are maximising the impact that creative has through the different stages of the conversion funnel.

  • Creative Formats: Lightboxes

    By Jordan in Display, Creative

    Lightbox ads are highly customisable responsive and visually-rich creative units for display advertising. Find out how they work and why you should consider lightboxes in this blog.

  • Creative Formats: Interstitials

    By Jordan in Display, Creative

    Interstitials take over the whole screen of a user's device, often appearing in-app or before an article loads online. We take a look at this increasingly popular ad format.

  • Get Nerdy with Google Web Designer

    By Jordan in Display, Creative

    Learn what it takes to design and build engaging creatives with Google Web Designer.

  • A Day in the Life of a Creative Platforms Specialist - Jordan

    By Jordan in Culture

    The Merkle | Periscopix Creative team was formed in November 2015 as a means of expanding our Programmatic offering. Jordan joined as a Creative Platforms Specialist in April 2016 and tells us about life as part of one of the Company's latest developments.