Articles by James Howard Go Back to blog home How to Use PPC to Support TV Advertising 31st January 2017 By James in Search Find out how advertisers can use PPC to maximise the ROI from TV campaigns. What to Do When You Can’t Afford to Bid on Your Own Brand Terms 29th November 2016 By James in Search Bidding on brand keywords in AdWords isn’t always cheap. Find out how to manage when your budget can’t cover this high intent group of keywords. How Did the Removal of Right Hand Ads Impact UK Advertisers? 7th September 2016 By James in Search We analyse the early data from a post right hand side ad SERP. How To Optimise Your Facebook Relevance Scores 10th May 2016 By James in Social Find out more about Facebook’s quality assurance metric and what you can do to ensure your campaigns are as efficient as possible. So Long, Side Ads: What the end of right-hand ads means for advertisers 24th February 2016 By James in Search We dive into Google’s decision to retire right-hand ads from the SERP. Yahoo! Gemini: Comparing Performance with Search, Display & Social 10th December 2015 By James in Search We compare our Yahoo! Gemini campaign’s performance against other peformance channels. 5 Ideas to Kick Start Your PPC Audience Strategy 11th August 2015 By James in Search Paid Search is increasingly moving towards audience based targeting. Discover how to use audiences to give your PPC campaigns a competitive edge.