Articles by Helena Clark Go Back to blog home Perfecting Your Audiences for Remarketing Lists For Search Ads 12th August 2014 By Helena in Search In this blog I cover what indications and implementation strategies we have in deciding who our most valuable audiences are for RLSA without making any assumptions. Measuring the Value of Your Mobile Traffic 29th May 2014 By Helena in Search, Mobile Here, I will run through two features we have within AdWords which help us show the value of mobile. New Shopping Campaigns – an Easier Way to Manage Product Listing Ads? 20th February 2014 By Helena in Search Google are changing the way we manage Product Listing Ad (Google Shopping) campaigns with a new AdWords campaign type & new features. Find out what we think about them. Taking Control of Dynamic Search Ads 22nd March 2013 By Helena in Search As a follow up to my last blog on Dynamic Search Ads here is an in depth summary of ways to analyse, optimise and expand your Dynamic Search Ad (DSA) campaigns. Dynamic Search Ads Now Available To All 12th March 2013 By Helena in Search Dynamic Search Ads (DSAs) are now out of beta and available to all advertisers! Find out how you can utilise this type of campaign in your AdWords account.