Articles by Edgar Mason Go Back to blog home Measuring your Analytics maturity 15th March 2018 By Edgar in Digital Analytics I’ll take you through our approach to measuring analytics maturity and working out a clear roadmap of development for our clients. Autotrack: A Great Google Analytics Implementation Time Saver 15th March 2016 By Edgar in Digital Analytics Google have introduced Autotrack, a solution to ensure that all Google Analytics implementations start off with a strong foundation of tracking with minimal manual implementation. A Day in the Life of an Analytics Team Leader - Edgar M 8th April 2015 By Edgar in Culture In our latest Life at Periscopix blog, we catch up with Analytics Team Leader, Edgar Mason and find out what he gets up to at Periscopix. What is Enhanced Ecommerce? An Introduction to Google Analytics' New Ecommerce Reports 11th March 2015 By Edgar in Digital Analytics Enhanced Ecommerce has recently been unleashed to the world, sending us data nerds into a frenzy of excitement. This series of blog posts will take a deeper look into the new Enhanced Ecommerce reports. Using Google Analytics to Optimize Your AdWords Account 201 29th July 2014 By Edgar in Search, Digital Analytics Google Analytics holds some little nuggets of gold when it comes to optimizing your AdWords account; here are some reports that will help you spot that shiny insight in a sea of data. Adding More Data to Google Analytics With Dimension Widening 10th June 2014 By Edgar in Digital Analytics If you want to get more information into Google Analytics, try Dimension Widening which is really powerful in Universal Analytics. Demographics & Interests reports in Google Analytics…what’s the low-down? 24th January 2014 By Edgar in Digital Analytics Ever wanted to know whether your site attracts young’uns or oldies? Ladies or gents? Technophiles or cooking enthusiasts? Well now you can!