Articles by Charlotte Silveston Go Back to blog home Working The Crowd: Using Audiences To Maximise Performance 2nd March 2017 By Charlotte in Search Targeting the right people is a crucial part of every advertising campaign. So why are audiences sometimes neglected in Paid Search? Let's look at the common barriers and how to overcome them. The Text Big Thing - AdWords Message Extensions 17th January 2017 By Charlotte in Search Like every preceding year since about 2008, 2017 has once more been declared 'the year of mobile'. Let's take a look at one of AdWords' newest offerings, the message extension. See Rich Media Ads in a Whole New Light 23rd June 2016 By Charlotte in Search Light up your life: have you thought about including Lightbox ads in your GDN activity? If not, here’s a quick run-through of what they are, how to set them up, and how they worked for one of our clients. It Just Doesn’t Add Up – Discrepancies In Google Analytics And AdWords 26th April 2016 By Charlotte in Search, Digital Analytics Are you seeing discrepancies within GA? Are inconsistencies between GA and AdWords getting you riled? Let's take a look at some of the most common discrepancies and why they are perfectly natural. Flexible Bidding Strategies – Could They Be Helping You? 18th February 2016 By Charlotte in Search Could you be using a flexible bid strategy in paid search to drive performance? Here’s a recap of the strategies – what they are, when to use them and which layers they can be applied to.