By Johanna Goucher

Staying at the forefront of the digital landscape is something we have consistently achieved, ever since our humble beginnings, and we are incredibly proud to have become one of the first agencies in Europe to be certified Google Attribution 360 Partners.

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Having become the first agency in the UK to be certified in Optimize 360 and Data Studio 360 last year, our most recent certification in Attribution 360 grows our Analytics team's strengths and expertise within the world of web analytics. Following the trend, our sister Company Divisadero, are also in the vanguard of those certified. 

What is Attribution 360?

Attribution 360 consolidates all available data streams and analyses them to create a meticulous model of a marketer’s full efforts. With integrations with DoubleClick, Analytics 360, and other Google products, the challenge of importing data is simplified, and the need for retagging is eliminated resulting in complete and consistent data.

Gaining such a status is no mean feat and we have worked closely with Google in recent months, tuning into training, attending forums, meeting with product managers and even tackling a 90 minute interview as part of the process.

“We’re really excited to be Certified Partners on Google’s Attribution 360 product; we’ve been working closely with Google on this for several months now and are proud to be in the first wave of certified agencies. It’s a fantastic, intuitive tool that will further the attribution work we’re able to support clients with, particularly in the direct integration with bidding platforms. The fact that it has cross-device measurement built-in, as well as the ease with which clients can get started using this, means we anticipate swift adoption amongst top advertisers.

Oliver Walker, Head of Insight, Merkle | Periscopix

Recommended as a Measurements, Insights and Media Partner for clients who want an end-to-end digital media solution, get in touch if you are looking for support, or just some advice in any of the 360 products.

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