Have you met Liz?
Hailing from the Midwestern state of Iowa - often called the “American Heartland" - Liz cut her teeth in the fickle and highly competitive world of leisure marketing, where she managed the online activity for a chain of premium US gyms, Lifetime Fitness. Liz is one of the old timers here at Periscopix; she runs our display team which means she's a capable mix of calculus and creativity. She brings her high energy to everything that she does, from gym sessions to company nights out and critically to the dynamic Programmatic market.
Tell us five random facts about yourself?
- I used to be the only American at Periscopix and still hold strong to my accent after nine years in London.
- I’m a mac ‘n cheese connoisseur.
- I grew up in Iowa. I only took my first flight at the age of 14 and didnt see the ocean until my 21st birthday (on spring break in Mexico, obviously).
- I know the full lyrics to a pretty wide repertoire of rap songs from the early 2000's which usually comes as a surprise to people. I also tend to accompany this with pretty ridiculous dance moves but now I’m over 30 my knees pay for it for days after.
- I’m an extremely talented three-legged race runner.
What did you study at university?
International Business at University of Iowa.
How has your degree helped you in this role?
My degree in business was very well-rounded and required a mix of statistics, mathematics, marketing and management which I felt prepared me well for the working world.
When you graduated from University did you know that you wanted to work in digital?
No. I fell into a role as a Website and Marketing Assistant in 2006 helping with the PPC side of marketing back when you could become a PPC expert by reading a few articles and taking your AdWords exam. I was lucky enough to fall into an early opportunity when PPC was on the rise and I haven’t looked back since!
Why did you choose to work at Periscopix over other companies?
With two years’ experience in PPC at a time when few people had any experience, I was lucky to have quite a few interview opportunities when looking to move agency-side. What set Periscopix apart from other agencies was the warm environment and the genuine desire to do great work which came across immediately in the interview process. Other agencies were very cold and dry and I left the interviews feeling a bit beat up, then shocked when they wanted me to come back for another round. When I got the offer from Periscopix I immediately cancelled all other interviews and accepted right away without hesitation.
How did you find the interview process? Were you well prepared?
As employee #14 I believe I was one of the first who had to do a presentation as part of the interview process. My topic was “Imagine you’re the CEO of Google. Tell us your five year plan”… which is incredibly easy of course! ;-) I spent an entire weekend and a few more days preparing my presentation and focussed on mobile and acquisitions… it was the year of the mobile even back in 2010 so I must have done okay.
Which client accounts do you work on?
I don’t manage clients directly anymore but I am involved to some extent in almost every account within the programmatic team. I love speaking to clients and working closely with them so I try to stay involved and join meetings when I can.
What’s the coolest thing you’ve done in your job recently
The coolest thing for me has been speaking at industry events around Programmatic and Real-Time Bidding. Last year, I spoke at eight events in the UK and Europe (even made it to Slovakia!) and next month I’ll be speaking in New York at the Real-Time Advertising Summit.
What’s been the highlight of your Periscopix career so far?
The definite highlight was when our team was chosen to be a DoubleClick Channel Partner. This was a huge honour and an incredible reminder that our hard work as a team and agency had certainly paid off. A close second was when Viv and I won GOLD at the 3-legged race at the company weekend away in 2013..
What do you love most about working at Periscopix?
The amazing people and the caring environment, without a doubt. Also, the amazing opportunities we are all offered working for a growing and dynamic company.
What is the best company social you have attended/ organised and why?
It has to be JD, Ed & Katie’s epic pub quiz/bingo mash up! And the time my scavenger hunt team managed to get a free ride to the top of The Shard. Every weekend away always turns out to be tons of fun – it’s always great hanging with everyone’s partners and families.
What do you get up to after hours?
My husband and I just recently moved back to central London after a few years a bit too far south-west so we’re loving being able to walk everywhere. We try a new restaurant at least once a month. Also I wouldn’t be able to get away with not mentioning that I’m a bit of a shopaholic… The Kings Road is now dangerously close to home!
What do you get up to during your lunch breaks?
I’m out and about a lot seeing clients or with Google, so often grab lunch on the go. I used to be the most regular lunchtime gym-goer and hope to grab the title back this year!
What advice would you give to a budding Programmatic Account Manager?
Choose an agency that will bring out the best in you and provide you with support and training to build a solid foundation for your career.
Want to join the team?
We are currently looking for a Programmatic Account Manager to join our team. If you'd like to join our award-winning Programmatic team find out more about the role and apply here.