By Yikai Wang

In our latest 'Day in the Life of' blog we catch up Web Analyst, Yikai, and quiz he on what life is like at Periscopix HQ.

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Have you met Yikai?

After gaining a thorough understanding of the technical world, Yikai came over to the UK to complete a Masters in e-Business Management. Whilst working as a Web Designer had its thrills (including designing the lighting control interface for the Eiffel Tower), Yikai wanted a role where she could combine tech and analytics, and Periscopix beckoned! When Yikai's not spreading her good nature around the office she's almost certainly spending quality time with baby Samuel – surely one of the cutest kids around.

Tell us five random facts about yourself:

  • I am a proud working mom.
  • I redesigned my portfolio website during my maternity leave.
  • I am from Shanghai, but I've fallen in love with with the UK, it's culture, cities and food.
  • When I was a student, I spent 12 hours travelling on a Megabus from London to Coventry.
  • I’m planning to dress up my baby boy as Jon Snow this Halloween.

What did you study at university?

I studied Computer Science for my Bachelors Degree in Shanghai and then I came to the UK and studied e-Business Management for my Masters Degree at the University of Warwick.

How has your degree helped you in this role?

I enjoyed my anti-social, geeky life whilst I studied computer science at university. I learnt solid coding skills which have become crucial to my current role. However, half of my online marketing knowledge came from my fellow students. I met experienced entrepreneurs, creative designers and excellent programmers from different parts of the world. They opened my eyes to other disciplines and it was fascinating to hear such different stories from the e-Business industry.

When you graduated from University did you know that you wanted to work in digital?

I wanted to be a web designer because of my belief in the marriage of arts and technology. I wanted to utilise my coding skills to serve my passion for design. I love browsing pretty websites and learning new design and development techniques. Before I found Periscopix, I was just a hopeless, wondering geek.

Why did you choose to work at Periscopix over other companies?

I liked the website and all the pictures of the team in geeky glasses. I got a great feel for the agency when I visited their quirky offices. The lovely people and smell of coffee really sold it for me.

How did you find the interview process? Were you well prepared?

During my first interview, the conversations mainly focused on my website portfolio. My interviewers impressed me with the quality of questions and challenges they raised around my website. I found the first interview difficult, but exciting. After the first interview, I was tasked with going away and applying suggestions, to my website, which had been made during the interview. The second interview was a presentation on a small task which I was given two days to prepare.

Which client accounts do you work on?

What’s the coolest thing you’ve done in your job recently?

Taking on my favourite fashion brand, French Connection, as a client.

What do you love most about working at Periscopix?

Knowledge sharing is my favourite part of working at Periscopix. We are a group of people who share the same passion for digital, but have different ways of learning things. We're big believers in knowledge sharing. We share our experience and research with each other through meetings, presentations and in many other different ways.

What is the best company social you have attended/ organised and why?

The recent company weekend away. I had the opportunity to talk to our founders, fellow colleagues and their partners. I left the weekend away inspired to work even harder.

What do you get up to after hours?

I spend most of my spare time with my family after work. Weekly shopping, day trips to the beach and chilling out at home. Sounds boring, but I can’t think of anything better than spending quality time with my lovely boys.

What do you get up to during your lunch breaks?

Sometimes we go out for a short walk; sometime we have a picnic by the river facing the magnificent Tower Bridge, which we take for granted; sometimes we just stay in the kitchen and enjoy some small talk and homemade lunch. Every day is different.

What advice would you give to a budding Web Analyst?

Never stop learning and never be afraid of sharing what you know with your colleagues. Be honest with your clients and take their data seriously. Always be creative.

Want to join our award-winning team?

We're always on the look out for like-minded geeks. Visit our careers page to find out more about our current vacancies.

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