Have you met Matt?
Matt has developed his keen business acumen in a range of roles: he’s worked in property; managed high-brow awards shows; and even refurbished computers for charity. But of all the cool stuff Matt’s done, it took the world of Paid Social to convince him to settle down.
Tell us some facts about yourself:
- I’m a quarter Sri-Lankan.
- I used to be sponsored to play computer games.
- I’ve watched a season of The Wire in one sitting.
What led you to a career in Digital Marketing?
I studied Classics at University and, like many people, didn’t have a clear idea of what I wanted to do afterwards. This resulted in various roles in charities, events and property. Though this was worthwhile experience, they were missing real analytical challenges and lacking strong company culture.
When it came to looking for another job, I took a step back and really thought about what I wanted, rather than falling into the next job that came along. I had friends in the Social Media industry so my initial interest came from trying to keep up with their conversations, but I quickly saw Account Management had the perfect balance of analytical thinking and client-facing work (joining them for work drinks also helped the decision making process!).
I felt I had a pretty well-rounded CV but as my skillset was so general, and because I had already been working for six years in other industries, I definitely felt at a disadvantage. Luckily for me Merkle | Periscopix really ‘practice what they preach’ in terms of hiring from the ground up and utilising transferable skills.
What's it like working for a bigger organisation?
I have loved it! It’s been quite a transition from working in smaller, more traditional companies with the most obvious change being the level of support and training available. Coming in on the first day to a diary full of regular training, two ‘buddies’ and a mentor is a really helpful setup which helps you fit right in.
There is a really good energy in the office, everyone works hard but the atmosphere is very relaxed and friendly. We also have a fairly unique view on working hours, at least amongst agencies, in that leaving on time is actually encouraged! Our relationships with clients benefit from a mutual understanding of our capacity and the results speak for themselves (via the ever expanding awards cabinet!).
What’s the best part of working in Paid Social at Merkle | Periscopix?
We have the huge benefit of being a small but specialist team that is starting to benefit larger clients who use the company’s other services such as Search and Display. This means we get to work on huge film releases with Warner Bros., but also with smaller companies where we can really make a difference to their success.
I can’t speak for the ethos before the company grew to its current size but something that has been great is that it still ‘feels’ like a start-up in that transparency, collaboration and wider opportunities are really apparent. Specialising into areas that interest you is openly encouraged which means opportunities to create your own career path are huge. This is particularly important to me as I am conscious of being slightly above than the average age but don’t feel at a disadvantage in terms of career opportunities due to the current scale and future aspirations of the company.
What advice would you give to a budding applicant?
Merkle | Periscopix are very open minded about previous experience and transferable skills but you must be genuinely passionate and understand the role you are applying for. They may recruit without prior experience but they will still ask tough questions and expect a logical answer. Coming into this role from outside the industry and re-starting my career from scratch, self belief is also important as the job searching process can be fairly soul-destroying!
Interested in joining the team?
We're hiring across the board; check out our current openings here.