PPC, Programmatic & Analytics Blog - Merkle

International SEO: The Pros and Cons of Domain Strategies When Expanding Globally

1st October 2019 By Stefano in
Attributing Success to a Bespoke Solution

26th September 2019 By Chiara in Digital Analytics, Attribution

Why should you go for a third-party attribution platform? Read this blog to understand if a third-party attribution platform is right for you.
Facebook Attribution and Google Analytics: When Two Is Better Than One

19th September 2019 By Chiara and Paul in Digital Analytics, Attribution, Facebook

We all want one holistic cross-channel view of performance, right?! However, in today’s attribution landscape, this is hard, especially when using different platforms to measure media performance, as many advertiser’s do. One of the most challenging channels to bring into this mix is Paid Social on Facebook, so this article will tell you how to combine Analytics 360 and Facebook Attribution together to get an accurate cross-channel view of performance, with a particular focus on Facebook Ads’ impact within the channel mix.
What is the Google Manufacturer Center?

17th September 2019 By Eshani in Search

Find out more about Google's Manufacturer Center and how to use the platform's insights and analytics to boost your shopping strategy.
Multiply your ROI with Multi-Touch Attribution

12th September 2019 By Rebecca and Sofia in Digital Analytics, Attribution

What is the optimal budget split between all my channels? How can I improve my overall digital marketing return on investment? How are channels interacting with each other? Read this blog for help with answering these questions and avoiding common pitfalls.
BACK TO SCHOOL: How continuous learning can support your career progression

6th September 2019 By Jessica in

We’re one week into the new school year. Children across the country will have received up to 32.5 hours of learning already but, at work, how have you used that time? Chances are that very little of it has been devoted to learning something new. The new school year is a great opportunity to reflect on your own learning journey and how you can proactively make a change.
Attribution from an Ad Tech Lens: The Five Key Pillars to Onboarding

5th September 2019 By Fred in Digital Analytics, Attribution

Do you want to start using an attribution solution but don’t know where to start? This article will help explain the five key challenges in which an attribution solution may be deployed and how to overcome these hurdles along the way.
What Is The Future of Digital Attribution?

30th August 2019 By Rebecca in Digital Analytics, News, Attribution

The last year has been a turning point for digital attribution. GDPR and ITP has made us re-think our approach, based on the data we have and how this translates into long-term solutions for our clients. Read more to know how to achieve perfect results by using imperfect data.