PPC, Programmatic & Analytics Blog - Merkle

Making Use of Social Media for B2B Sales

30th May 2019 By Helen in Social

Contrary to popular belief, Paid Social is not just the ever-expanding playground of B2C advertisers. B2B advertisers are quickly learning the value of Paid Social both for generating key business leads and building relations with prospective clients.
Using Data Studio to Build Dashing DDA Dashboards

28th May 2019 By Rebecca in Digital Analytics

Data-driven attribution is the future of digital marketing and optimisation, but it can be difficult to export from platforms and represent visually. This blog outlines some ways in which you can export DDA data and report in a more holistic and engaging way.
Refreshing your Paid Social Campaigns: Say Yes to Refresh!

23rd May 2019 By Olivia in Social

You know that old saying – ‘if it ain’t broke don’t fix it’? Well that does not apply to your campaign creative in Paid Social.
Intelligent Tracking Prevention (ITP) 2.1 - Further limitations to your tracking

14th May 2019 By Daniel in Search, Digital Analytics

As many of you know, Safari recently announced the release of a new version of their Intelligent Tracking Prevention (ITP 2.1) to be rolled out to all devices using Safari by the end of March 2019. This further reduces trackers’ abilities to identify users across sites.
Firebase StreamView: Real-Time Reporting for the Masses

9th May 2019 By Charlie in Digital Analytics, Mobile

Being able to see your analytics data in real-time can be invaluable. In this blog we’ll walk through Firebase’s StreamView report, giving you the ability to gain immediate insight into your users' in-app behaviour.
How To Create The Perfect YouTube Ad

7th May 2019 By Jordan in Creative, Video

This blog post will give you a peek into how we create YouTube ads that not only reach the right audience in the right context, but ultimately give you your desired outcome as well.
Campaign Manager and Attribution: How to become an attribution expert with the Data-Driven Model

25th April 2019 By Sofia and Chiara in Display, Attribution

This article will briefly explain how to use some of the in-built Campaign Manager attribution reports to gain insightful media performance and trends. Always remember to configure the reports with the appropriate settings (date range, conversion type, Path Length).
Campaign Manager and Attribution: How to set up a Data-Driven Model

18th April 2019 By Chiara and Sofia in Display, Attribution

With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.