PPC, Programmatic & Analytics Blog - Merkle

A Guide to TrueView for Action Video Campaigns

7th February 2019 By Laura in Video

If you’re looking for opportunities to convert YouTube viewers to customers, the newly-released ad format, TrueView for Action, will drive on-site actions at your desired CPA. Here, we explore some key points to consider before creating your campaign, from conversion tracking to choosing your CPA target.
Custom Affinity 2.0 vs. Custom Intent Audiences

31st January 2019 By Claire in Display

Custom Affinity and Custom Intent audiences allow advertisers to utilise bespoke targeting that is more granular and brand specific than ever before. In this blog, find out which targeting method is most suited to your campaign and how to set it up.
Google Ad Grants Accounts: Tips & Tricks

24th January 2019 By Julian in Search

Managing Google Grants accounts isn’t always straightforward, so in this blog we’ll run through a few features and strategies that can be used to improve performance.
Managing Budgets in Search Ads 360 - Part 1/3: Budget Management

15th January 2019 By Ruaridh in Search

This blog, the first in a three-part series, explores the enhanced reporting functionality of Budget Management; one of SA360’s newest platform features.
Gaze into Google's Crystal Ball with Firebase Predictions

10th January 2019 By Charlie in Digital Analytics, Mobile

With Firebase Predictions, Google have taken a big step forward in being able to provide us with insight into what the future might hold for our app users.
What to Expect from Facebook in 2019: Paid Social

27th December 2018 By Natasha in Social

With Facebook constantly making small changes to their product portfolio, advertisers must ensure they are at the forefront of incremental innovation to deliver the best results.
Are Christmas Ads Indicative of Wider Industry Trends?

20th December 2018 By Flora in Creative

Glitzy, all singing, all dancing TV ads have become an essential part of British Christmas culture. They are also relics of the 'TV first' age.
Social Media 2018: A Year In Review

19th December 2018 By Sasha in Social, Facebook

Our paid social experts give their take on delivering client value in a world of live video, data privacy, influencer fraud, and improved attribution.