PPC, Programmatic & Analytics Blog - Merkle

Battle of the Dynamic Creative - DV360 vs Studio

13th December 2018 By Nicole in Creative

We take a look at how the new dynamic creative features in Google Display & Video 360 compare to those of the legacy Studio product.
Considering A New International Market? Avoid These 5 Common Pitfalls

4th December 2018 By Steven in Search, International

Discover common pitfalls and sensible PPC solutions to aide your advertising expansion into new international markets.
Dynamic Remarketing - It doesn’t have to be this way

28th November 2018 By Nicole in Display, Creative

Dynamic remarketing doesn't have to be annoying creative following you around. Instead, drive direct response whilst maintaining brand continuity and user experience.
GTM Tag Sequencing: Keep it sequenced, keep it safe

26th November 2018 By Dasha in Digital Analytics

Bring your Tag Manager setup to the next level by making use of the Tag Sequencing feature. Make sure your tags always fire in the right order - a must-have in the age of asynchronous tag managers!
Black Friday top tips & tricks across Search, Display and Paid Social

20th November 2018 By Aaron, Frances and Ryan in Search, Display, Social

Top five tips for making the most of Black Friday and Cyber Weekend across Search, Display and Paid Social.
How to embed your Data Studio dashboard

15th November 2018 By Kit in Digital Analytics

After spending days crafting the perfect dashboard, you want to make sure that as many colleagues as possible can see and benefit from it. Thankfully, Data Studio has created a neat solution that allows you to embed your report on any of your website pages.
How SEO and PPC can work together

12th November 2018 By Harry in Search

Combining strategies for Paid and Organic can result in better performance for both, but how? There are a few really easy ways to get synergies started in your campaigns.
Google Ads vs Display & Video 360 - TrueView Edition

6th November 2018 By Ashley in Video

Google Ads and DV360 both provide advertisers the ability to access YouTube marketing inventory. However, both platforms have their strengths and weaknesses when it comes to running this format. In this blog, we will provide the details you need to decide which platform is right for you and your campaigns.