PPC, Programmatic & Analytics Blog - Merkle

Top Google Campaign Manager (a.k.a. DCM) Reports for Search Users

11th October 2018 By Georgina in Search, Display

Google Campaign Manager offers some ingenious reports that give search users additional insight that cannot be provided from the Search Ads 360 or engine interfaces. This blog will take you through a few of our favourites; Attribution, Top Stats and Reach reports.
Data Normalization Made Easy With GTM

10th October 2018 By Yasen in Digital Analytics

In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization.
Baseline Forecasting for Media Tests

2nd October 2018 By William and Nam-Anh in Digital Analytics, Attribution

In this blog, we will explain two methods for measuring the impact of media tests and also how you can use this information to gain maximum insights from your media experiments.
How to amaze with your Amazon Advertising Campaigns

27th September 2018 By George in Search

In this blog, we run through the features of Amazon Advertising (formerly Amazon Marketing Services) with some of our best practices including how you can build campaigns; optimize towards your KPIs; and report on campaigns successfully.
Where Should You Run Your Display Activity? A Comprehensive Comparison of Google’s Display Platforms

25th September 2018 By Ryan and Jessica in Display

There are many ways of running display activity – this comparison will be concerned chiefly with Google’s two platforms: the Google Display Network (GDN) and Display & Video 360, (DV360, formerly DBM). They have a variety of similarities and differences in terms of the features available, which will be outlined in this post.
Gtag.js - The answer to intelligent tracking prevention?

19th September 2018 By Matthew in Digital Analytics

Announced in late August/early September of 2017 the new ‘Gtag.js’ (Global Site Tag) tracking solution from Google has promised to bring a more unified tracking solution across multiple platforms in the Google stack.
Getting Audacious With Audience-Led Account Structures

17th September 2018 By Laura in Search

If you're in the Paid Search industry, you should have a relatively good concept of the benefits of overlaying audiences onto your campaigns. In this blog, I'll outline the concept around audience-split accounts and weigh up the pros and cons of audience-led account structures.
Propensity Scoring Made Simple With Google’s Conversion Probability Reports

12th September 2018 By Samantha in Digital Analytics

Those keeping close tabs on the latest Google Analytics updates will have no doubt seen a new report appear in the past few months – Conversion Probability. So, what does it tell us and how should we use it?