PPC, Programmatic & Analytics Blog - Merkle

CRO Best Practice - Implementing Google Optimize

31st October 2019 By Nazifa in Digital Analytics, CRO

In order to run A/B tests and personalised experiences on your site, the Optimize snippet must first be added to the pages you wish to test and run these experiences on. The snippet is a line of code added to your existing Google Analytics snippet that loads the Optimize container.
The Case For Pushing More Display Budget Towards Apps

29th October 2019 By Alex in Display

Despite programmatic spend historically being weighted towards Mobile Web, in more recent years we are seeing increases in In-App advertising spend, which is expected to triple in value to $201 billion worldwide by 2021 (e-Consultancy). But why is this the case? In this blog, we break down the differences between Mobile Web and In-App inventory and discuss why you should consider weighting more of your advertising budget towards Apps.
International SEO: The Pros and Cons of Domain Strategies When Expanding Globally

1st October 2019 By Stefano in
Attributing Success to a Bespoke Solution

26th September 2019 By Chiara in Digital Analytics, Attribution

Why should you go for a third-party attribution platform? Read this blog to understand if a third-party attribution platform is right for you.
Facebook Attribution and Google Analytics: When Two Is Better Than One

19th September 2019 By Chiara and Paul in Digital Analytics, Attribution, Facebook

We all want one holistic cross-channel view of performance, right?! However, in today’s attribution landscape, this is hard, especially when using different platforms to measure media performance, as many advertiser’s do. One of the most challenging channels to bring into this mix is Paid Social on Facebook, so this article will tell you how to combine Analytics 360 and Facebook Attribution together to get an accurate cross-channel view of performance, with a particular focus on Facebook Ads’ impact within the channel mix.
What is the Google Manufacturer Center?

17th September 2019 By Eshani in Search

Find out more about Google's Manufacturer Center and how to use the platform's insights and analytics to boost your shopping strategy.
Multiply your ROI with Multi-Touch Attribution

12th September 2019 By Rebecca and Sofia in Digital Analytics, Attribution

What is the optimal budget split between all my channels? How can I improve my overall digital marketing return on investment? How are channels interacting with each other? Read this blog for help with answering these questions and avoiding common pitfalls.
BACK TO SCHOOL: How continuous learning can support your career progression

6th September 2019 By Jessica in

We’re one week into the new school year. Children across the country will have received up to 32.5 hours of learning already but, at work, how have you used that time? Chances are that very little of it has been devoted to learning something new. The new school year is a great opportunity to reflect on your own learning journey and how you can proactively make a change.