PPC, Programmatic & Analytics Blog - Merkle

Post Click vs Post View Conversions: Seeing is believing!

20th June 2018 By Justin in Display

Most consumers believe that all the decisions they make online are their own uninfluenced decisions. They often don’t realise that all the advertising they see and hear online is affecting every decision they make. But how can you identify the consumers that you have influenced? Intrigued? Read on to find out more.
Merkle | Periscopix wins gold at The Campaign Tech Awards

14th June 2018 By Johanna in News

Merkle | Periscopix wins gold for Location-Based or Proximity Marketing Campaign of the Year with Village Heating Limited.
Sync your Paid Search with Screen Time for the Ultimate Omnichannel Experience

14th June 2018 By Eleanor in Search, Mobile

In a world where the single-screen user journey is becoming a thing of the past, read on to discover why harnessing the power of the TV Sync is crucial for creating those magical multi-channel moments.
Hot Jars, Hot Maps & Struggle Scores: Getting to Grips with Qualitative Data

11th June 2018 By Mandip in Digital Analytics, CRO

Conversion Rate Optimisation (CRO) is a term often associated with number crunching and handling large amounts of quantitative data to pinpoint areas of optimisation. For the most part, this is true. However, quantitative data goes hand in hand with qualitative research.
Adhering to Google AdWords Grants Account Policies

6th June 2018 By Charlotte in Search

With Google introducing new policies surrounding Grants Account Management, how can you make sure that your account adheres to these new standards? Find out what exactly these changes are and how to make sure that your Click Through-Rate stays above the new 5% requirement.
Search to Display Remarketing in DoubleClick Search

4th June 2018 By Laura in Search

This blog explores how to use labels in DoubleClick Search to create remarketing lists based on what campaign, ad group, ad or even keyword searchers used to find your site.
Functions for Inventory Management in DoubleClick Search

16th May 2018 By Leo in Search

In this blog, we run through some of the DoubleClick Search's most powerful built-in functions, allowing you to take your inventory management set-up to the next level.
Mental Illness; It's OK not to be OK

15th May 2018 By Emma in

This week marks Mental Health Awareness Week in the UK, the aim being to raise awareness of mental health problems and inspire action. As the statistics show, mental illness is widespread and can impact anyone but the fear of judgement often means it’s a topic that goes unspoken.