PPC, Programmatic & Analytics Blog - Merkle

Widening the Funnel with Facebook’s Brand Awareness Objective

20th August 2019 By Julia in Social, Facebook

While we tend to focus on conversions and the bottom line, upper funnel activity can be worth investing in. Find out more about Facebook’s Brand Awareness objective, and why it should be part of your full-funnel strategy.
A guide to Facebook Optimisations

13th August 2019 By Sophie in Social

With so many options for optimisation on Facebook it can be tricky to know where to start. Here are our top ideas for easy optimisations.
Advanced Pixel Matching – Should You Bother?

30th July 2019 By Julia in Social, Facebook

Advanced Pixel Matching can improve attribution, optimisation and remarketing at the flick of a switch – find out what it’s all about and how you can get started.
DSPs: AppNexus 101

24th July 2019 By Krzysztofer in Display

Finding the right platform to effectively run your programmatic campaigns is no easy feat. This blog introduces you into the world of AppNexus and shows how it can help you reach your performance goals.
Optimising for Search Intent and SERP Features

5th July 2019 By Lucy and Charlie in Search

SERP features serve responses to search intent. Your SEO & PPC campaigns should as well.
How to Succeed Through Sequential Remarketing

26th June 2019 By Joe in Social, Facebook

Learn how to benefit from and implement cross-selling/up-selling and storytelling into your strategy. These two remarketing types can prove invaluable to your account, helping you skyrocket performance and boost efficiency.
Apache Airflow and the Power of BigQuery for GA Data

19th June 2019 By Conor in Digital Analytics

Learn how we use Apache Airflow with BigQuery to automate custom data imports into Google Analytics for activation, reporting and remarketing.
Making Use of Social Media for B2B Sales

30th May 2019 By Helen in Social

Contrary to popular belief, Paid Social is not just the ever-expanding playground of B2C advertisers. B2B advertisers are quickly learning the value of Paid Social both for generating key business leads and building relations with prospective clients.