PPC, Programmatic & Analytics Blog - Merkle

Merkle | Periscopix Named as the Award Winner for ‘Partnership of the Year’ in 2018 Global Bing Partner Awards

16th April 2018 By Johanna in Search, News

We've been named as the winner in the European Agency category ‘Partnership of the Year’ at the 2018 Global Bing Partner Awards.
Creative Formats: In-Banner Video Ads

12th April 2018 By Nicole in Display, Creative

In-Banner video creatives are one of the 'go to' formats if you have video assets that you want to serve across the web. Find out in this blog the benefits and what you will need in order to build one.
Social Sync & The Power of Second Screening

10th April 2018 By Sasha in

Want to increase the impact of your social advertising? By tapping into shared experiences across TV, sport and weather, the relevancy of your ads can be greatly increased. Read on to discover the opportunities that social sync technology can provide.
Dynamic: Standard Creative's Supercharged Cousin

5th April 2018 By Alyssa in Display

The supercharged cousin of standard HTML5 creative, dynamic creative allows you to quickly and easily swap out content and tailor your ads to the individual.
Google Tag Manager – Native Scroll Depth Tracking

3rd April 2018 By Yasen in Digital Analytics

After the recent Google Tag Manager update, Google introduced new Scroll Depth and Elements Visibility triggers and built-in variables to provide native support for the tracking of user engagement and content consumption.
All Things Amazon: Amazon Advertising Platform

29th March 2018 By Abbie in Display

In this blog, find out how onboarding Amazon Advertising Platform has become so beneficial to Merkle | Periscopix and the programmatic display industry.
A Guide to AdWords’ Predefined Reports (Dimensions)

27th March 2018 By Laura in Search

In this blog, we give you an introduction to predefined reports (formerly dimensions) and take you through how you can use the many reports to make more informed optimisation decisions for effective account management.
Responsive Ads 12 Months On – What’s new, what’s working and what’s next?

22nd March 2018 By Ryan in Search, Display, Creative

AdWords users have had access to Responsive Ads for the GDN since July 2016 and the format has gone through some interesting changes in that time. This post will discuss the evolution of the format, review the ads’ performance compared to image ads and discuss potential developments.