Tailored reporting per stakeholders

If you've read more than one of our Analytics blogs or pages you've probably realised that we love data. We practically bathe in data wherever possible and favour diving straight in. However, we're savvy enough to realise that not everyone is the same as us and that different people want their data in different ways - so we've outlined your options here.

Enterprise-level Tools

There are several enterprise-level tools that we work with that get round the downsides of the below. Tools in this vein include the likes of Tableau, Klipfolio or Data Studio 360 (part of the Google Analytics 360 Suite). We have used all of them but the broad benefits they offer above default Google Analytics dashboards are the abilities to:

  • Add in third-party data sources and merge with Google Analytics data sources
  • Manipulate the date range at the widget level
  • Create more compelling visualisations
  • Dynamically dig into the data, e.g. by selecting a dimension to drilldown for more information
  • Customise the branding and logos

A good data visualisation platform should enable you to quickly and easily tell a story with your data and then share that out across your organisation for different teams to take action on. If you want to chat through your requirements, we're always happy to lend our wisdom so just get in touch!

Some of our happy clients

  • Allianz
  • Endsleigh
  • Nuffield Health
  • University Of Westminster

Google Analytics dashboards & reports

By far the easiest way of accessing your data is through the creation of a simple set of dashboards directly in the Google Analytics interface, or by getting your favourite reports scheduled to you each week or month. We know that you 'don't know what you don't know' so we can advise and consult on the types of dashboard/reports we think fit your internal reporting and KPI structure. The benefit of these are:

  • Zero hosting overhead and zero maintenance
  • Multiple people can be added to the report schedule
  • You can modify these reports yourselves quickly & easily

Whilst the downsides we should make you aware of are:

  • Fixed schedules (daily, weekly, monthly)
  • You can't import other sources
  • Only one time period available at once

An example of a typical Google Analytics dashboard is below.

Google Magic Dashboards

Google's 'magic' dashboards

No Magic Circle style veil of secrecy here - Google openly shares the insight behinds its magic! These spreadsheets utilise Google Docs and a Google Analytics API add-on. In a nutshell, these are hugely powerful spreadsheets that can be built to scale, which can pull multiple pieces of insight into a Google doc (pulled at time intervals that you can set), then manipulated into a format that's easy to use. Benefits of this reporting option are:

  • Zero hosting overhead
  • Accessible from any computer (via a log-in)
  • No limit to number of users
  • Possible to import other data sources
  • Possible to create custom metrics

Sadly nothing in life is perfect and so the downsides to this option are:

  • Some organisations unable to use Google Docs
  • Time-consuming to set up (and probably requires agency help to configure and maintain)

Example (rudimentary) magic dashboard:

Google Analytics magic dashboard

Take your pick!

There you have it; three very different reporting options each with their own benefits. We've set up clients with all three options, and enjoy coming up with creative ways to get you to embrace your data - if you don't believe us, here's one of our happy clients.

Heritage Lottery Fund Case Study

"Merkle | Periscopix's interpretation of data is second to none. They've really helped to hone our skills as a team, so we can be responsive to data."

Anna Faithfull

Website Manager - Heritage Lottery Fund