As one of the largest Google Analytics 360 Resellers in Europe, we’re well equipped to help you understand which of the products within the 360 Suite can benefit you, and collaborate with you on getting the most out of the stack or individual product you are interested in.
The Google Analytics 360 Suite is a group of tools that integrate with one another to allow you to better track performance, take action on data and share the results of your optimisation efforts. We can support you with every step of this process and with every tool in this stack.
The suite of tools are unified by the Suite Core, above. This intuitive interface is a new addition too and makes the management and administration of multiple products and accounts much, much easier. As a first step, you're able to unify accounts under and umbrella entity, the "Organisation". From here, you're able to link the associated products you work with which in turn gives a series of additional benefits. First off, the overview lets you see what is happening and jump into the product you want to work in. In the Admin section you can also start to understand the usage and the users per product. If you want to understand the last time a user accessed a product for instance, you can now see this! In the grand scheme of things this is a very functional but welcome addition to the family, even if it lacks some of the headline-grabbing features of the tools, below, within the suite.
Analytics 360 – is the central tool to understand marketing and website performance, at scale. The integrations with Optimize 360, Data Studio 360, DoubleClick, AdWords and BigQuery means you can analyse huge volumes of data and then take action on that insight via website testing, audience identification and marketing optimisation. We’ve worked on dozens of Premium accounts and are hugely experienced in training, CRM integrations, creating analytics frameworks and generating insights - all helping to put you on the road to success.
Tag Manager 360 – is a hugely effective tool to let you add, debug and deploy web analytics and marketing tags. The 360 version of this tool has Service Level Guarantees around reliability and service which means you can rest easy knowing that your tracking is in safe hands. We’ve been Tag Manager Certified Partners since the tools inception and have worked on hundreds of implementations. We can either take the whole process off of you, teach you how to get the best from it, or a combination of both.
Optimize 360 – is the core product that lets you put your website insight into action, via A/B tests and personalisation. You can target tests to audiences you’ve built in Analytics 360, through the native integration, and easily build variations via the intuitive interface that suits developers and marketeers alike. As the first agency iin the UK to be certified in Optimize, we can support you with generating insight to use for tests; building the variations and audience targeting; and understanding the key takeaways and results of tests.
Some of our Analytics 360 Suite Customers
Data Studio 360 – allows you to beautifully visualise the data you have and the effects of the optimisations you’ve made. The key here is the ability to quickly and easily share data throughout the organisation to help build awareness and push further action. We are vastly experienced with consulting on what metrics you should be focusing on; building data connections and custom metrics; and the actual creation of different dashboards to support all levels of the organisation, from day-to-day to C-suite.
Attribution 360 – is the go-to product for advertisers looking to truly understand the impact of their marketing. With modules dedicated to digital marketing, TV impact and full media mix modelling, this tool helps to drive improvements to marketing budget and efforts.We support clients across verticals to build reports that allow you to understand true marketing performance. Most importantly, we generate insight from the data these tools provide and run training to give you the understanding you need to do so yourselves moving forward.
Audience Centre 360 – is the tool to help you combine website and marketing data with owned and bought data to understand your customers as holistically as possible. From there you can build groups of users to target via marketing or website and speak to them in the most appropriate way. We are incredibly passionate about identifying and building different audiences to take action on, and have had huge success with this approach. We can work with you to understand the most important audiences to you and help to physically build these too.
A GA 360 Suite Success Story
eFinancial Careers and Merkle | Periscopix use Google Analytics 360 and DoubleClick Bid Manager to boost conversions by 423%. Read the full case study here.
We’ve got huge experience working with some of the largest websites in the world . As such we can help you to build your digital strategy, identify the tools required to achieve this and work with you on an ongoing basis to ensure you get the most from these tools. We work on analytics projects from inception through to insight and can fit in at a single point or consult with you across the whole life-cycle of the project.