“You have to be ODD to be number ONE.”

Dr Seuss

Born and raised in Birmingham, Ryan is a self-confessed “word nerd” whose love of puns and literature is second to none - he’s currently reading a book about anti-gravity which he’s finding impossible to put down.

To indulge this passion further it was a natural choice for Ryan to study English Language at Aston University. There he delved into the mysteries of socio-linguistics and eventually settled upon writing a dissertation on corpus linguistics, helpfully defined by Wikipedia as “the study of language in corpora (samples) of “real word” text”. After compiling database upon database of newspaper articles, Ryan succeeded in plotting trends in changing attitudes on world issues through the language used in newspapers – impressive, we know.

Ryan also spent a year abroad in Tokyo where he worked as an English teaching assistant. There he developed a real love of all things Japanese, especially the cuisine, and often says that had he not found his true calling in PPC, he would have started his own Japanese food cart and brought his favourite dishes to the streets of Birmingham. Lucky for you, Ryan instead found his way to Merkle | Periscopix and will undoubtedly transform your paid search campaigns with his mad analytical skills and legendary love of words, especially those all important keywords.