“Little by little, one travels far.”

J. R. R. Tolkien

Becca grew up in Tiptree, contender to the title of largest village in England, home to jam. Tiptree conserves were first produced in 1885 by Wilkin & Sons on the Tiptree estate, where they are still produced today. You know, the little ones you get in hotels. Apparently when you walk through the village it even smells like jam, but that’s probably enough about jam.

One of a number of UEA graduates in the Analytics department, Becca studied Economics. Becca’s jam was finance and modelling econometrics. She particularly favoured modelling econometrics as it offered the opportunity to mash together maths and modelling to present them in a way that made sense, much like a fine conserve, made with variables and impacts instead of fruit and sugar. Anyway, enough about jam.

A regular highlight was the Economics Society’s pub quiz, in which a whopping 2 grand was put behind the bar. Regrettably, the pot was to be shared among all contenders no matter the winner, which diminished the appeal somewhat, but we ain’t talking about marmalade here. Fortunately, the aforementioned bar did serve wonderful snakebites. For those unaware, snakebites are about as close as you can get to jam in a drink, so it really depends on how you define winning. And also jam.

Becca’s not all about economics and mental jamnastics though, she also likes sports! Some of which include lacrosse, horse riding, trampolining, renovating wheelbarrows and the gym. What’s that? Not a real sport? Let’s not get all jammed up about what’s a sport and what’s not.

While uni afforded Becca the opportunity to indulge her love of costumes on many occasions, the lacrosse Pokemon social was a standout. Becca got to be Jigglypuff. It was great because she got to wear a huge pink wig. It was also around the time Willow Smith’s “Whip my Hair” was popular. The wig did not survive. Even the strongest conservation efforts were not enough to save the wig, but that’s enough about jam.

Day to day, Becca’s expertise lies in modelling and attribution work, diving into complex data sets to understand ad fatigue, customer intent and right message right time analyses, helping to preserve her clients’ audience retention and campaign performance. When not carrying out uplift tests, you’ll find Becca with a book or in the gym lifting heavy things, or dining on the Queen’s favourite down in Tiptree. Now seriously, enough about jam.