“Live well, you reap what you sow.”


The year is 2006. A child, 10, wanders into an ordinary music store on an extraordinary day. Little does he know, he’s about to discover the most critically acclaimed album of all time - The Massacre by 50 Cent. Of course, we all remember where we were when we first bought a copy of The Massacre by 50 Cent, but it left a particularly big impression on Matt, who had just taken his first step into the wider world of music, and more importantly, lying about his age to Sales Assistants.

Music. What is it? Where does it come from? These are the questions we may never answer, but it doesn’t stop Matt from trying. He knows 4 instruments in total and attended the Academy of Contemporary Music to get a BA in Music Production. It’s at this point a lot of you are probably yelling “Well how in darn’ heck did he end up at an Analytics Agency then!?”. Well first off, inside voice. Secondly, Matt isn’t a one trick pony. He taught HIMSELF how to code, and impressed us so much, we thought we’d add him to our ranks.

One of the rising stars of the Attribution team, Matt is like an adaptive person. Adaptive. He’s skilled at A360 and GTM, helping you understand exactly what channels your users are coming through, as well implementing all your relevant tags and tracking codes. Still, that doesn’t stop him from dabbling elsewhere. He’s a CRO whiz and utilizes his coding skills to secretly develop some secret projects that apparently we’re not allowed to talk about here. He says they’re a secret.

On the whole, it’s hard to condense all of Matt’s essence into one 300 word bio; He’s more than just a skilled Analyst and Musician. Matt can also snowboard. His Dad lives in Kazakhstan. He cycles. He hikes. His brother’s a neuroscientist. What’s next? He lived in Norway until he was 3? Yes. He lived in Norway until he was 3. We’ll probably never understand the full extent of his self, but one thing’s for sure, we definitely shouldn’t have used up all those words on the 50 Cent thing.