“Don't sweat the petty things and don't pet the sweaty things.”

George Carlin

Looks are deceiving when it comes to Chris; to see him sitting so low in his desk chair you'd never think he had a head for heights – our wannabe 'Maverick' has already flown and landed planes and is looking to get his private pilot licence soon! Perhaps it's the view from above or his childhood in the Lakes, but Chris is also passionate about maps and geographical visualisation in general, having completed a GIS Masters with Distinction.

We were delighted when Chris made the jump from helping well-known supermarkets plan their next moves to analysing web analytics data for some of our biggest clients, including some, err, well-known supermarkets.

Despite dubious tastes in 'fine-dining' (read: Nandos and dodgy Chinese takeaways), Chris is one of our more committed gym goers, asserting 'if you're not bulking, you're sulking'.

Chris dreams of...

owning a Steinway & Sons (maybe one day)