“It is better to fail in originality than to succeed in imitation.”

Herman Melville

Anargyros hails from a small fishing town near to Athens, where he grew up with his parents and 2 siblings. Anargyros was exposed to entrepreneurship from a very young age through his family’s food and beverage business, where he would serve in the shop, deliver orders and accompany his parents on all kinds of trips to factories, vineyards, and wine-tasting exhibitions.

Being raised in such a commercial environment sparked Anargyros’ interest in marketing and saw him embark on a degree in Business Administration with Marketing at Athens University of Economics and Business. This only enhanced his passion for business, and soon he was on his way to the UK to study an MSc in Management at Birkbeck where he thrived in data analysis; so much so, that he received a distinction for his dissertation and was presented with the Work Readiness Programme Award - very impressive!

Anargyros’ love of seizing opportunities and trying new things, combined with his proclivity for marketing and results led him naturally to the digital environment and to Merkle | Periscopix. As passionate about Programmatic campaigns as he is for Greek dance, Anargyros is sure to propel your accounts to new heights.