“The best things in life are free. The second-best things are very, very expensive.”

Coco Chanel

Self-confessed trash TV lover Alia grew up in the high-flying city of Dubai. Alia’s youth was filled with deserts, camels and beautiful sunshine all year round; so why she moved to a cold, wet London we will never know. After becoming fluent in both English and French she moved to London to pursue a degree in language and culture at UCL. With this she decided to study abroad in France for a year; she says it was to become fluent in the language but we all know it was for the fine dining and pastries - an epicurean of sorts.

Alia returned to London and soon learned she was a terrible cook after almost burning down her cousin’s house when baking a birthday cake. She now relies on eating out and takeaways as a basic daily function. After learning 3 languages, Alia has decided to challenge herself to learn how to say ‘UberEATS’ in every language possible.

Alia is an escape room enthusiast and regularly enjoys putting her mind to strategy and logic. She has recently completed all the rooms in London and will soon be offering her services to prison inmates. Alia also likes to travel and wishes to one day see the Northern Lights and an elusive Amazonian pink dolphin. Top of her bucket list however, is to host a dinner party with Selena Gomez, Gigi Hadid and Blake Lively, but do not worry she won’t be cooking!

Alia gained marketing and creative experience through her internships in Singapore, Dubai and New York and from this discovered her love of all things digital. All of which lead her to Merkle | Periscopix and with her super positive attitude and flawless organisation skills, she will run your accounts with ease and flair.