Adam was born and bred in Oxford where he attended the local primary school, St Swithun's; when it wasn't raining he spent most of his time on the football pitch. After school and a spot of time working to scrape together some cash he popped east; travelling around Asia philanthropically building schools and wrestling bears (you will have to ask him!), then into Australia charming snakes and selling questionable time shares (standard!) before heading to university to read Economics. During his degree Adam spent a year working for Microsoft compiling key audience data which formed a cornerstone of their advertising sales proposition before dutifully retuning to uni to pick up his first. After graduation he returned to Microsoft to become an account manager in the advertising and online department but after structural changes in the company he decided to move on and join the Periscopix team.
In his role within the programmatic display team Adam draws from his extensive experience of audience categorisation, improving the targeting of both agency managed and DoubleClick channel partner accounts, liberating insight on customer behaviour and continually improving campaign performance.
Latest blog articles by Adam