PPC Training

We are a leading UK paid search agency, offering custom PPC training sessions and workshops in Pay Per Click advertising.

We specialise entirely in PPC, and in our training sessions we give you all the knowledge of our experienced campaign managers to equip to completely to be able to run PPC campaigns to industry best practices.

Our trainers will guide you through a mixture of theory and hands-on application to learn the concepts, theory, and techniques for making the most of your online advertising budget.

Who it’s for

Anybody seeking to start running a Google Adwords, Yahoo or Bing campaign, or who wants to learn how to make the best use of their time to manage one.

Our bespoke PPC training courses will be customised to suit your existing levels of knowledge, so you can be sure that you won’t have to sit through things you already know.

Our classroom courses and workshops are run in either beginner or advanced variations.

Whether you are running your own business or you are part of a marketing team in a large organisation, our courses will help you understand the background to PPC and how to apply it and maximise your return on investment.

What will be covered

On our bespoke PPC training courses our syllabus will be geared towards your needs, but in general you can expect us to cover:

background to PPC and the major players (Google Adwords, Yahoo and Bing),
PPC theory and how it influences your decisions,
conducting keyword research,
building campaigns,
writing effective ads,
managing campaigns and how to find the quick wins,
optimising campaigns to make sure your ad spend is as efficient as possible, and
the tools to help you do it.

How our courses are run

We offer courses in four different varieties:

Bespoke training. Our most popular choice involves just yourself or your team with our trainer for the entire day. Your syllabus will be customised to your needs and your PPC campaign (if it already exists). Read more >
Two day workshop. The two day workshop is for those who don’t have an existing PPC campaign. The first day will alternate between theory and practical work to help you build a campaign for your own business. The second day will show you how to manage and optimise it to make sure your spend is well targeted. Read more >
One day workshop. This course covers the second day of the two day workshop, and is intended for people who already have a PPC campaign. With hands-on work on your own campaign (under supervision from our trainer) you will learn how to run it and end the day with a campaign optimised to industry best practice. Read more >
Classroom training. This will usually involve 5-6 participants and lasts for one day. We will take you through all the theory and practice behind PPC management. Read more >

Why Periscopix

We have always specialised 100% in PPC campaign management, and by focusing on bespoke training we can offer you the chance to learn in the best possible way, avoiding the commoditised training you will find elsewhere. You can view a selection of our clients here.

Our Trainer

Alistair Dent graduated with an MSc in Economics from the LSE and worked for several years as a management consultant, specialising in financial and procurement modelling and data analysis. Since joining us he has worked as a campaign manager on clients ranging from SMBs to large high street fashion brands. His statistical background and experience managing budgets large and small will help you learn the most important aspects of campaign management, and how to avoid red herrings. Alistair has been conducting training since 2001.

Where the courses take place

Courses take place at our offices by Tower Bridge, London. Facilities will be provided for refreshments on site, including lunch.

Bespoke courses can alternatively be run at your offices for added convenience.