Reporting matters

Reporting isn’t just lip-service. Reporting is something we take very seriously. Whether you have run PPC campaigns yourself and want to be involved in the decisions, or you don’t care and want it taken off your hands so long as it works; good quality analysis and feedback to you is vital to learning from your marketing efforts.

Campaigns trends across all networks

Whether your campaign is on Google, Yahoo! or Bing the reporting facilities leave a lot to be desired. Seeing trends over time is a very difficult and time consuming process, requiring exporting data into spreadsheets and building charts. To get a quick and easy view of a trendline for one or more metrics in your campaign should be a simple thing to do.

Making us more efficient

We built our reporting suite in house to help our campaign managers to free up time. Analysis is much easier when getting the data you want into the format you want is as straightforward as a couple of clicks. It lets us combine together all statistics at all different levels across all your accounts into one place and spend less time putting together charts and more time analysing your campaigns.

Giving you full access to your campaign

As a client you will have full access to this reporting technology. You’ll be able to log in at any time to get access to all of your campaign’s statistics. This isn’t just replicating what you’ll get within AdWords. Our software will give you access to statistics you can’t get elsewhere, like tracking Quality Score or Ad Position over time. It will also give you a much more intuitive interface to create your own charts, letting you select any combination of metrics, at any level of detail, over any time range, and broken down by any timeframe.

Our reporting technology is completely bespoke and if you need something we aren’t providing just ask – we can probably accommodate.