Our software updates the bids
but real people make the decisions
Good bid management is essential for any PPC campaign to run in a competitive environment.
No human can look after the thousands of keywords that make up a modern PPC account and still have time to make the important decisions, but the task is vital. So a fully integrated software package to keep track of every single bid and make daily adjustments can save huge quantities of wasted spend on keywords.
When we talk about bid management we don’t mean a team of robots managing PPC campaigns for us. We’re continually conducting extensive analysis and incorporate those results into our development of new technologies.
We tried all the standard packages but didn't like them - so we designed our own
All of our bid management is created here in house. We respond to new features of each platform quickly, and create new functionality as fast as we can think of it.
We don’t like campaigns that run without a person managing them. So our bid management is designed to implement a set of hierarchical rules created by the campaign manager. It won’t make decisions about campaigns and it won’t try to conduct its own analysis. It won’t make radical changes without notifying campaign managers and it won’t let your campaign behave in an unusual way without human intervention.
Thousands of changes - every single day
What it will do is adjust the bids on thousands of keywords according to any set of criteria the campaign manager decides. It will monitor conditions in the campaign based on target performance or budgets. Most importantly, it will free the campaign manager’s time to perform more detailed analysis and better optimise the campaign.
The level of technology we use to help us do this is market-leading in its flexibility and control. If our experienced campaign managers want it to do something, our R&D team will have it working within days.